Digital Food & Beverage 2025
4-5 March 2025
QEII Centre, London
Day 2 | 5th March
8:00 am - 8:30 am
Registration & Networking and Retail Media Breakfast Briefing
Dan Larden -
Head of Media,
ISBA
Retail Media Breakfast Briefing
Leveraging insights from the largest ever study into the UK retail media landscape from an enterprise brand perspective, this interactive session will explore how brands, retailers and agencies can work together and benefit from an increased understanding of the digital retail media boom. The discussion will be relevant and valuable for brands operating in all countries across Europe.
8:50 am - 8:55 am
WBR Welcome: Jodie Paula Cohen, Portfolio Director
8:55 am - 9:00 am
Chairperson’s Welcome
Alyssa Jaffer -
Rider Operations,
Deliveroo
Embedding Digital into Your Business
9:00 am - 9:20 am
Opening Keynote: How to Embed Innovation into Your Business to Create Digitally Savvy Teams and Drive Revenue Growth in a Digital World
David Martin -
Group Head of Digital Sales & Marketing,
Coca-Cola European Partners
- Dissolving your global centres of excellence and promoting digital capabilities across your wider teams, so the markets take responsibility for driving revenue through digital
- Educating your key account managers about how digital channels interact with the physical space and the role they play in driving revenue
- Ensuring your teams are savvy enough to realise the full value of the data being unlocked by your digital channels
- Taking a holistic approach to educating your business about generative AI
9:20 am - 9:40 am
Case Study: How You Can Use the Latest Tech Capabilities to Generate Steady Streams of Ratings and Reviews That Boost Shoppers’ Confidence
Paul Lees -
Group Managing Director,
CheckoutSmart
- Challenging misconceptions around your products and reviews to help you pull away from the crowd
- Getting user-generated content to build shopper trust and increase your brand perception
- Using intelligent tools to know exactly when and where new reviews are needed
- Getting immediate scaled customer feedback on new product launches to improve their chance of success
Capitalising on Marketplaces
9:40 am - 10:20 am
Panel: How Can You Navigate the Complex and Fragmented World of Marketplaces to Boost Efficiencies and Drive Profits?
Sahiba Sachdeva -
Head of Amazon EU/ANZ ,
Reckitt
Gianfranco Capobianco -
Global Head of eCommece,
Grupo Bimbo
Somesh Dwivedi -
Global E-commerce & E-business Director,
Essity
Gregory Brearley -
eCommerce Director,
Elida Beauty
- Growing your marketplace activity without adding too much complexity
- Getting the right tech stack and integrations to ensure seamless interactions between all your marketplaces, your existing systems, and established supply chains
- How A/B testing on Amazon can guide and improve your activations on other platforms
10:20 am - 10:40 am
Inspirational Talk: How to Bridge the Gap Between Your External and Internal Messaging to Authentically Deliver on Your Brand Promise Across Every Single Touchpoint
Emily Monsell-Holden -
Consultant & Mentor,
Independent
- Taking your brand messaging inside your organisation – how to get every department in your business to live and breathe your brand identity, so all touchpoints live up to the messaging you send to consumers
- Empowering your local teams to tailor company-wide initiatives so they realise the best outcomes for their own markets
- Building up a sense of ‘true loyalty’ by making every little interaction with your consumers meaningful
10:40 am - 11:20 am
Networking Break
Chaired by: Ben Penrose, Retail Partnerships Director, STRIQE
Track A: Igniting Your Brand
11:20 am - 11:40 am Case Study: How To Create Always-On Campaigns That Keep Your Brand Front of Mind for Consumers and Ensure Short-Term Impact and Long-Term Growth Giovanni Pupo - Head of eCommerce Media Europe, LIPTON Teas & Infusions- Building always-on campaigns that maintain continuous engagement, so your brand is front of mind when consumers are ready to purchase
- Taking a full-funnel marketing approach to attract new consumers while nurturing existing ones
- Using opti-channel campaigns to engage audiences with a seamless consumer experience across touchpoints
Track A: Igniting Your Brand
11:40 am - 12:20 pm Fireside Chat: How Can You Centralise Your Brand Shopper Experience to Ensure Consistent Messaging Across All Categories, Channels and Geos That Builds a Strong Brand Identity? Daniela Rotger - Head of Omnichannel Shopper, Southern Europe, Kenvue Ben Penrose - Retail Partnerships Director, STRIQE- Adjusting your instore execution to have a seamless shopper experience both online and offline
- Collaborating with local partners to understand regional preferences and cultural nuances
- Centralising your messaging control team to oversee global brand comms
- Using a platform to store and manage your brand assets, guidelines and marketing templates
Track A: Igniting Your Brand
12:20 pm - 1:00 pm Panel: How to Effectively Communicate Your Sustainability Initiatives to Attract Environmentally Conscious Consumers and Enhance Your Brand Reputation Nikki Sale - Global Commercial Digital Director, Diageo Sarah O'Brien - eCommerce Director, Europe, Kellanova Adam Holden - Director to the Chair’s Office, Berry Bros. & Rudd Ben Penrose - Retail Partnerships Director, STRIQE- Communicating your company’s commitment to sustainability and ethical sourcing in an authentic and transparent way
- Collaborating and aligning on sustainability goals with your partners
- Demonstrating the progress of your sustainability programme with clear metrics and concise language
- Seeking feedback from consumers to build connections and community
Chaired by: Viv Craske, Senior Consultant, Daedal
Track B: Meeting Shoppers' Needs
11:20 am - 11:40 am Case Study: How to Optimise Your mCommerce Strategy to Provide a More Seamless Shopping Experience to Your Consumers Despite their Location or Time Zone Jenniffer Camacho - Mobile Product Lead, Nestle Nespresso- Boosting engagement and loyalty with interactive, personalised and shoppable in-app content
- Integrating your mobile app with your website to offer a seamless shopper journey
- Using your app to target mobile-first consumers and differentiate your brand from competitors
Track B: Meeting Shoppers' Needs
11:40 am - 12:20 pm Panel: How Can You Make Your Search Broad Scalable To Enhance Your UX and Increase Search Engine Rankings? Jenn Day - Senior Holistic Search & Website Lead, Europe, Colgate-Palmolive Alexander Tauchhammer - Head of Marketing, Dr. Oetker Anouck Draps - Global eCommerce Development Manager, Lotus Bakeries Lewis McDowell - Head of Commercial eCommerce, Birds Eye Viv Craske - Senior Consultant, Daedal- How generative AI is changing the rules of SEO
- Adapting your search functionality to drive more traffic and organic revenue in the current landscape
- Recommending substitutes and complementary products to increase basket sizes
- Working with your brand team to find and activate the occasions that shoppers may be looking for
Jenn Day
Senior Holistic Search & Website Lead, EuropeColgate-Palmolive
Track B: Meeting Shoppers' Needs
12:20 pm - 1:00 pm Case Study Interactive: How to Leveragr AI-Based Conversational Commerce to Create More Engaging and Personalised Interactions with Your B2C and B2B Customers That Drive Your Brand Loyalty Steven Sevilla Tapia - Digital Business Leader, P&G Healthcare, Procter & Gamble- Building a 24/7 one-stop-shop to eliminate wait times and improve your CX
- Using chatbots to offer tailored recommendations that drive customer satisfaction, and suggest complementary products or upgrades to increase average order value
- Transitioning from design thinking to AI solutions to create new GTMs based on consumers' pain points and needs
Track C: Workshops
11:20 am - 12:00 pm Workshop: TBCTrack C: Workshops
12:10 pm - 12:50 pm Workshop: TBC
1:00 pm - 2:00 pm
Networking Lunch
Track A: Streamlining Your Business
2:00 pm - 2:20 pm Case Study: How to Build a Company-Wide Framework and GTM Strategy to Encourage Cross-Departmental Collaboration and Streamline Your Business to Achieve Your Business Goals Natasha Trewman - Head of eCommerce, Kenvue- Aligning the models and languages you use across each business function to drive efficiencies and cut costs
- Having a collaborative commercial approach so you can adapt more easily to market changes
- Pulling together your cross-departmental spend and KPIs to create a cohesive omnichannel GTM strategy
Track A: Streamlining Your Business
2:20 pm - 2:40 pm Case Study: TBCTrack A: Streamlining Your Business
2:40 pm - 3:10 pm Case Study Interactive: How Kerry Group Uses Digital Technology to Power the Future of its Sustainable Nutrition Business Ann-Marie Dunny - Senior Manager, Commercial, Digital Transformation & Change, Kerry Group Lisa Wilkinson - Senior Director, Commercial Digital Transformation, Kerry Group- Leveraging evolving trends in the food and beverage industry to meet consumer’s needs today
- How Kerry Group is digitally enabling the business to reach 2 billion people and create a world of sustainable nutrition
- What’s next as Kerry Group continues their digital transformation to drive CX + EX = Sustainable Growth
Track B: Mastering Your Digital Marketing
2:00 pm - 2:20 pm Case Study: How to Leverage First Party Data to Meaningfully Connect with Your Consumers and Offer a Top Quality CX Across Your Online Channels Ana Ribeiro - CX & AI Lead, Africa EurAsia Division, Colgate-Palmolive
Track B: Mastering Your Digital Marketing
2:20 pm - 2:40 pm Case Study: TBCTrack B: Mastering Your Digital Marketing
2:40 pm - 3:10 pm Fireside Chat: How Can you Define Your KPIs to Drive Conversions from Your Performance Marketing Initiatives? Patrick Zinga - Digital Media, Data & Martech Lead, Heineken Fabiola Zelaya - Head of Global eCommerce, Beam Suntory Viv Craske - Senior Consultant, Daedal- Setting campaign goals along the funnel, and using your CRM to track performance
- Identifying the activities and channels that are boosting incremental net reach
- Continually testing your landing pages to find the most effective elements and optimise the UX
- Exploring new channels, platforms, strategies and tactics to uncover growth opportunities
3:10 pm - 3:40 pm
Networking Break
Future Focus
3:40 pm - 4:00 pm
Interview: How Can you Leverage GenAI to Create Higher Quality Better Performing Creative Assets At Lower Cost Whilst Improving Visuals?
Zoe Eungblut -
Global Digital Strategy Director, Beauty & Wellbeing,
Unilever
- Using a generative AI content production model to create assets fed by your internal data
- Upscaling this new tech across key markets and brands to deliver quick business results
- How CGI product modelling can negate the need for product shoots to reduce costs and deliver improved visuals
4:00 pm - 4:20 pm
Case Study: How Generative AI & AGI Are Impacting the Digital Landscape and Simplifying Decision-Making for FMCG Consumers
Rachit Kapoor -
Former Senior Global Marketing Lead,
Amazon
This inspirational talk will explore how Generative AI and AGI are impacting the FMCG space today. We will then imagine how the marketing and eCommerce landscapes will look in several years' time. Taking examples from various verticals, this session will predict how generative AI and AGI could impact marketing initiatives and simplify decision-making for consumers, and the preparations you can make today to ensure you’re ready!
4:20 pm - 5:00 pm
Panel: Which Top 5 Cutting-Edge Technologies Should You Invest in Today to Futureproof Your Business, Improve CX and Gain a Competitive Advantage?
Prasanna Kumar -
Global dCommerce Experience Director,
Diageo
Amanda Ceballo -
Digital Innovation & AI Strategy Consultant, Beauty Tech Lab,
Shiseido
Maxime Lamagat -
Digital Director,
The Absolut Group
Ivan Temovski -
Head of Digital Sales & CX,
Ingredion
Ashwini Ramakrishna -
Associate Director, Amazon EMEA,
KAO Corporation
- Exploring the opportunities of AI for enhanced product discovery, more agile processes, and greater ROI on ads and pricing
- Offering 360-degree product views to enhance the shopping experience, increase consumer engagement and drive sales
- Optimising your website and apps for voice search and enabling voice-activated shopping
- Integrating AI into your content production to personalise your messaging and better connect with consumers
- Using LLMs and NLP for real-time, personalised consumer interactions
