Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Ben Penrose

Retail Partnerships Director STRIQE

Day 1 | 4th March

2:40 PM Panel: How Can You Ensure the Best Channel Mix and Successfully Synchronise Your Consumer Touchpoints to Deliver a Winning Omnichannel Strategy?

  • Following your consumers between channels, so you always know their preferences and shopping behaviour and can offer a seamless CX  
  • Evaluating your spend vs. performance across channels to optimise your channel mix 
  • Identifying and mitigating the risks associated with each channel 

Day 2 | 5th March

11:40 AM Interview: How Can You Centralise Your Brand Shopper Experience to Ensure Consistent Messaging Across All Categories, Channels and Geos That Builds a Strong Brand Identity?

  • Adjusting your instore execution to have a seamless shopper experience both online and offline 
  • Collaborating with local partners to understand regional preferences and cultural nuances 
  • Centralising your messaging control team to oversee global brand comms 
  • Using a platform to store and manage your brand assets, guidelines and marketing templates 

12:20 PM Panel: How to Effectively Communicate Your Sustainability Initiatives to Attract Environmentally Conscious Consumers and Enhance Your Brand Reputation

  • Communicating your company’s commitment to sustainability and ethical sourcing in an authentic and transparent way 
  • Collaborating and aligning on sustainability goals with your partners 
  • Demonstrating the progress of your sustainability programme with clear metrics and concise language 
  • Seeking feedback from consumers to build connections and community 

Check out the incredible speaker line-up to see who will be joining Ben.

Download The Latest Agenda