Digital Food & Beverage 2025
4-5 March 2025
QEII Centre, London
Day 1 | 4th March
8:00 am - 8:50 am
Registration & Networking
8:50 am - 8:55 am
WBR Welcome: Jodie Paula Cohen, Portfolio Director
8:55 am - 9:00 am
Chairperson’s Welcome
Alyssa Jaffer -
Rider Operations,
Deliveroo
Navigating the Future of Digital in FMCG
9:00 am - 9:20 am
Opening Keynote: How to Evolve Your Digital Strategy to Meet the Growing Demand for Innovation and Offer a Quality Shopping Experience to Consumers
Blanca Robledo Cabrera -
Global Head CRM & Websites, Consumer Brands,
Henkel
- Leveraging first party data to get a deep understanding of your consumers and make your touchpoints more targeted and engaging
- Driving end-to-end audience activation to build long-term relationships with consumers and drive brand loyalty
- Building a well-crafted MarTech stack to enhance the effectiveness of your marketing campaigns
Leveraging Data Insights
9:20 am - 10:00 am
Panel: How Can You Use Advanced Analytics Across Your Digital Shelf Strategy to Create More Personalised Shopper Journeys that Drive Sales?
Aimee Ramaen -
Digital Commerce Director,
Danone
Richard Jones -
Director of eCommerce,
Carlsberg
Atalanta Lumb -
Online Brand Manager - L’Oreal Professionnel,
L'Oreal
Valeriya Sheveleva -
Head of Retail Media, Europe,
Delivery Hero
Tom Waiting -
Head of eCommerce Sales,
Kimberly-Clark
Sasha Reyes-Guerra -
Director of International Business Development,
Mik Mak
- Tracking your pricing, assortments and sales across multiple online sellers to generate insights that can give you a better share of the shelf
- Mapping your data models to the data of grocer retailers and other third parties to speed up processes and ensure compliance
- Using digital shelf data to generate product content suggestions that are automatically integrated into your system
- How to turn digital shelf solutions from a cost centre into a revenue driver
Richard Jones
Director of eCommerceCarlsberg
Tom Waiting
Head of eCommerce SalesKimberly-Clark
10:00 am - 10:20 am
Case Study: How to Leverage Key Consumer Insights to Better Understand Your Market, Boost Consumer Satisfaction and Stay Ahead of The Competition
Efrain Rosario -
Global Head of Futures & Shopper Insights,
Diageo
- Identifying the touchpoints that are most effective in driving purchases and/or brand awareness to build targeted consumer journeys that achieve your desired outcome
- Knowing what missions and occasions drive consumers to your categories so you can make your marketing- and media plans more relevant
- Understanding the macro- and micro drivers of consumer behaviour, and making an emotional connection with consumers at the point of purchase to drive sales
10:20 am - 10:40 am
Case Study: How to Use Consumer Data to Build an Effective Digital Store Strategy That Guides Shoppers to the Products They Need
Audrey Daffy -
Global Digital eCommerce Capability & Execution Director,
Mars
- Designing and executing shelf standards that turn shopper insights into scalable and repeatable in-store guidelines
- Linking consumer journeys with your perfect store programme to maximise brand experience and boost sales
- What you should be tracking to advance your perfect digital store programme
- Gradually improving execution over time to move closer to your perfect digital store
10:40 am - 11:20 am
Networking Break
Demystifying Retail Media
11:20 am - 11:50 am
Panel: Which Approach Should You be Choosing to Generate the Highest Returns from Your Retail Media Strategy?
Jack Johnson -
Head of Ocado Ads,
Ocado Retail
Julieta Hermosilla Rafecas -
eCommerce Manager,
Red Bull
Tom Priestman -
Director of Client Services,
Nectar360
Ellie Prendergast -
Retail Media Sales & Operations Lead,
Co-op
- Integrating retail media into your overall marketing and brand strategy to offer a cohesive message to shoppers from billboard to store to door
- Leveraging the broad range of services offered by retail media networks across Instore, Onsite, and Offsite
- Knowing which types of retail media activations will drive which brand outcomes
11:50 am - 12:10 pm
Case Study: TBC
Sponsored by: Profitero
12:10 pm - 12:40 pm
Panel: Structuring for Success - How Can Brands Collaborate with Retail Media Networks & Organise Internally to Drive the Best Outcomes?
Moritz Klamt -
Corporate Vice President, Digital & eCommerce,
Henkel
Rafael Lopez de Azua -
Global Director of Media Effectiveness,
Coty
Megan Davies -
Head of Media UK&I,
Brown-Forman
John Mathieson -
Global Director - Media & Advertising,
Deliveroo
- Choosing the best model, how best to structure your teams to deliver your retail media strategy
- Building long-term partnerships between brands and retail media networks to unlock mutual value
- Measuring for success, understanding how best to measure impact of your activity on specific outcomes
12:40 pm - 1:00 pm
Case Study: TBC
1:00 pm - 2:00 pm
Networking Lunch
1:00 pm - 2:00 pm
Workshop: TBC
Chaired by: Ben Penrose, Retail Partnerships Director, STRIQE
Track A: Unlocking Revenue Growth
2:00 pm - 2:20 pm Case Study: How to Build a B2B Digital Platform That Drives Consumer Engagement, Increases Collaboration with Partners and Leads to Sustainable Revenue Growth Kamil Chudziński - Head of Digital Transformation Poland, PepsiCo- Defining the end goal for your B2B digital platform and encouraging customers to use your new platform
- Rolling out a B2B digitalisation strategy that unlocks new product- and market growth opportunities
- Sharing information with retailers across digital touchpoints to achieve mutual long-term ambitions, such as advancing your sustainability initiatives
Track A: Unlocking Revenue Growth
2:20 pm - 2:40 pm Case Study: TBCSponsored by: Adimo
Track A: Unlocking Revenue Growth
2:40 pm - 3:10 pm Panel: How Can You Ensure the Best Channel Mix and Successfully Synchronise Your Consumer Touchpoints to Deliver a Winning Omnichannel Strategy? Vittorio Grazzani - Business Unit Manager - Portioned Coffee, Nestlé Guilherme Almeida - Global eCommerce Sales & Customer Director, Beiersdorf Rob Edwards - Head of Media & Digital, Arla Foods Mattia Zenetti - Head of Digital & Brand Experience, Emmi Group Ben Penrose - Retail Partnerships Director, STRIQE- Following your consumers between channels, so you always know their preferences and shopping behaviour and can offer a seamless CX
- Evaluating your spend vs. performance across channels to optimise your channel mix
- Identifying and mitigating the risks associated with each channel
Chaired by: Viv Craske, Senior Consultant, Daedal
Track B: Optimising the Online Environment
2:00 pm - 2:20 pm Case Study: How to Mimic the Offline Consumer Journey to Better Manage Impulse Purchases in the Digital Shopping Environment and Drive Conversions Mohsin Zaheer - Global Head of eCommerce, Perfetti Van Melle- Making it easy and value-add for consumers to add products to their basket at checkout
- Focusing on consumer needs and placing your products close to specific other categories to drive impulse purchases
- Identifying consumption moments on social commerce websites
Track B: Optimising the Online Environment
2:20 pm - 2:40 pm Case Study: TBCTrack B: Optimising the Online Environment
2:40 pm - 3:20 pm Case Study Interactive: How to Adopt a CeoE Approach to Give Your Company a Competitive Edge in Bricks & Clicks and Amazon Guy Keeling - Vice President, Global Digital Commerce, Barilla- Setting up a global centre of excellence to accelerate your eCommerce business
- How discipline and a focus on the basics can supercharge your online marketshares
- Getting big results from a small team
Track C: Workshop
2:20 pm - 3:00 pm Workshop: TBCTrack C: Workshop
3:00 pm - 3:40 pm Workshop: TBC
3:20 pm - 4:00 pm
Networking Break
Selling Through Social Sites
4:00 pm - 4:20 pm
Interview: How Can You Leverage Social Platforms Like TikTok Shop and Collaborate with Influencers to Create Trusted Connections with all Audiences and Drive Sales?
Erik Liebe -
Head of Global Digital Commerce – Beauty & Wellbeing,
Unilever
- How to onboard TikTok Shop and set yourself up to sell on social sites
- Finding the best influencers, and optimising on-brand influencer content
- Tracking and tweaking your campaigns and stores to ensure they deliver ROI
The Great Debate
4:20 pm - 4:50 pm
Oxford-Style Debate: A Decentralised Strategy is the Best Way to Digitalise Your Business – For & Against
Fanni Walter -
Director, Data-Driven Marketing,
Dr. Oetker Digital
David Lepicier -
Global Data, Design & Analytics Director,
Pernod Ricard
Hear both sides of the coin in a fun debate designed to provoke discussion and inspiration. The speakers will debate whether a centralised or decentralised approach is the optimal way to digitalise a business.
For:
- Decentralised data is more secure and robust
- Decentralisation can improve decision-making and foster a more collaborative working culture
- Decentralising data can give your departments more agency and governance
Against:
- Centralised data models are simpler to implement and manage
- Decentralisation can require a transformation in your company culture, overall strategy operational processes
- Centralised platforms are empowered by large data silos
Roundtables
4:50 pm - 5:30 pm
Table 1 - DTC: How to differentiate, optimise and scale your DTC business to generate valuable first-party data
Lívia Mateus -
Global User Experience & Optimisation Manager,
Affinity Petcare
4:50 pm - 5:30 pm
Table 2 - Occasions & Events: How to leverage occasions and events in an online shopping environment to generate new revenue streams
Sarah Kennedy -
eCommerce Channel Controller,
Premier Foods
Michelle Garden -
eCommerce Channel Manager,
Premier Foods
4:50 pm - 5:30 pm
Table 3 - Content Production: How to create meaningful and relevant content at scale, and tweak your creatives in real-time so you resonate with all audience segments
Oleg Fedotkin -
Head of Video, Global Brand,
HelloFresh
4:50 pm - 5:30 pm
Table 4 - Spontaneous Consumption: How to drive impulse purchases on your website and mobile app to increase cart values
Christoph Sterkel -
Head of eCommerce Europe B2B, D2C, Marketplace,
Kellanova
4:50 pm - 5:30 pm
Table 5 - Marketplaces: How to integrate marketplaces into your framework so you can use them as a lever of growth and profits
Jonathan Weil -
Global Head of Marketplaces & DTC,
Essity
Jonathan Weil
Global Head of Marketplaces & DTCEssity
4:50 pm - 5:30 pm
Table 6 - Retail Media: How brands and retailers can work together to leverage all the opportunities offered by the retail media boom
Carlos Paulo -
Head of Retail Media,
Modelo Continente (Sonae)
Carlos Paulo
Head of Retail MediaModelo Continente (Sonae)
