Fabiola Zelaya

Head of Global eCommerce Beam Suntory

Day 2 | 5th March

Setting campaign goals along the funnel, and using your CRM to track performance
Identifying the activities and channels that are boosting incremental net reach
Continually testing your landing pages to find the most effective elements and optimise the UX
Exploring new channels, platforms, strategies and tactics to uncover growth opportunities

Check out the incredible speaker line-up to see who will be joining Fabiola.