Digital Food & Beverage 2025
4-5 March 2025
QEII Centre, London
Fabiola Zelaya
Head of Global eCommerce Beam SuntoryDay 2 | 5th March
2:40 PM Fireside Chat: How Can you Define Your KPIs to Drive Conversions from Your Performance Marketing Initiatives?
- Setting campaign goals along the funnel, and using your CRM to track performance
- Identifying the activities and channels that are boosting incremental net reach
- Continually testing your landing pages to find the most effective elements and optimise the UX
- Exploring new channels, platforms, strategies and tactics to uncover growth opportunities
Check out the incredible speaker line-up to see who will be joining Fabiola.
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