Alexander Tauchhammer

Alexander Tauchhammer is a digital marketing pioneer started in 1995 building websites and experienced the dotcom bubble until the stock crash in the year 2000 directly in the Silicon Valley. Working for international Digital Start-up companies, agencies and brands creating innovative digital concepts, he moved to Dr. Oetker Austria in 2005 to build up the “new media” department. 2011 he founded Dr. Oetker´s worldwide digital marketing department, was additionally Digital Transformation Officer leveraging a 1891 founded food company to the leading food brand in digital marketing. 2020 he moved back to his home country to become a member of the management committee and Head of Marketing at Dr. Oetker Austria. Alexander and his digital projects have been awarded with multiple prizes from the Internet Advertising Bureau and Austrian government the last years. Since 2015 he is also working as a professor in digital transformation at Carinthia University of Applied Sciences to transfer his experience to the next generations. In his private life he was running marathons on the Geographical North Pole, in Antarctica, at Mount Everest base camp and many more or skied to the South Pole dragging a sledge. Therefore he was awarded to be the first Austrian in the Marathon Grand Slam Club and 7 Continents Marathon Club. His life motto in business and private life is “The only way of discovering the limits of the possible is to venture a little way past them into the impossible.” (Arthur C. Clarke)