Digital Food & Beverage 2025
4-5 March 2025
QEII Centre, London
Viv Craske
Senior Consultant DaedalDay 2 | 5th March
11:40 AM Panel: How Can You Make Your Search Broad Scalable To Enhance Your UX and Increase Search Engine Rankings?
- How generative AI is changing the rules of SEO
- Adapting your search functionality to drive more traffic and organic revenue in the current landscape
- Recommending substitutes and complementary products to increase basket sizes
- Working with your brand team to find and activate the occasions that shoppers may be looking for
2:40 PM Fireside Chat: How Can you Define Your KPIs to Drive Conversions from Your Performance Marketing Initiatives?
- Setting campaign goals along the funnel, and using your CRM to track performance
- Identifying the activities and channels that are boosting incremental net reach
- Continually testing your landing pages to find the most effective elements and optimise the UX
- Exploring new channels, platforms, strategies and tactics to uncover growth opportunities
Check out the incredible speaker line-up to see who will be joining Viv.
Download The Latest Agenda