Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Alyssa Jaffer

Rider Operations Deliveroo

Day 1 | 4th March

4:00 PM Interview: How Can You Leverage Social Platforms Like TikTok Shop and Collaborate with Influencers to Create Trusted Connections with all Audiences and Drive Sales?

  • How to onboard TikTok Shop and set yourself up to sell on social sites 
  • Finding the best influencers, and optimising on-brand influencer content 
  • Tracking and tweaking your campaigns and stores to ensure they deliver ROI 


Day 2 | 5th March

3:40 PM Interview: Using GenAI to Create Higher Quality, Better Performing Creative Assets at Lower Cost

  • Using a generative AI content production model to create assets fed by your internal data 
  • Upscaling this new tech across key markets and brands to deliver quick business results 
  • How CGI product modelling can negate the need for product shoots to reduce costs and deliver improved visuals 

Check out the incredible speaker line-up to see who will be joining Alyssa.

Download The Latest Agenda