Patrick Zinga

Digital Media, Data & Martech Lead Heineken

Patrick currently works at the Heineken Company in the marketing department, as the Automated Media, Data & Tech lead, managing the in-house digital media activation team. His priorities are proving and enhancing the value of digital media as well as defining the martech roadmap for the business. Previous roles revolved around the world of media agencies where he helped clients like Microsoft, Unilever and Visa with the development and implementation of digital growth strategies. He has over 12 years’ experience in digital advertising, with a particular focus around digital display, programmatic activation, brand building and creative excellence. In his spare time, he also enjoys advising & mentoring the future talent coming into the advertising and marketing industry, through his work with MEFA.