Digital Food & Beverage EU 2025
March 2025
London, UK
Conference Day Two – Wednesday 12 February 2020
8:00 am - 9:00 am Registration & Networking
8:00 am - 9:00 am
Diversity and inclusion breakfast briefing – women in food and beverage
May Pan -
Global Head of Consumer Technology,
Diageo
Karolina Pioro -
Investment Banking Associate,
Stamford Partners
Chair: Luke O’Connell, Head of Digital & CRM – IS, Danone
Inspiring Online Consumer Loyalty
9:00 am - 9:20 am
KEYNOTE TALK: How to develop a future-proofed eCommerce model to provide a world-class experience for your consumers
May Pan -
Global Head of Consumer Technology,
Diageo
· Knowing where digital tech can most benefit your F&B business, and what is the right eCommerce model for you
· CDP solutions to create a single genome for each consumer and facilitate cross-referencing across the company’s brands
· Prioritising your business challenges, and finding and assessing the digital tools that can solve them
· Identifying which digital activities will have the highest ROI at scale
· Getting management buy-in and finding the budget to test new digital solutions
· Recognising when an uplift in sales is attributable to your digital activities, and which digital activities have the biggest impact on sales, to make a clear case for investment
9:20 am - 10:00 am
CASE STUDY INTERACTIVE: How to enhance your partnerships to scale-up same-day delivery from ‘city-based’ to ‘country-wide’ and reach a wider audience
Lourens Van Dijk -
eCommerce Performance Manager,
Nespresso
- How to scale the business beyond the capital region (where we have boutiques)
- How to idenfity which geographic areas and which products to prioritise in your on-demand strategy
- How to identify the main ‘sweet spots’ in using 3PLs (rather than retail network)
- Finding optimal price points for on-demand delivery and other convenience services
10:00 am - 10:20 am
INDUSTRY KEYNOTE: Understand the power of a Product Cloud and how to compete in an experience driven consumer world
Fabienne Le Tadic -
President & MD Europe,
EVRYTHNG
· How to understand how the digital ecosystem is disrupting consumer products
· What are the main examples of how connected packaging can meet the needs of your consumers?
· How can you best communicate the message of sustainability to your consumers?
· How can you best understand the varying needs of you consumers – and how connected packaging can meet these needs
10:20 am - 10:50 am
Networking Break
10:50 am - 11:10 am
KEYNOTE TALK: How to leverage ecommerce content across multiple online channels to raise awareness of your brands and create better brand engagement
Stuart Heffernan -
Head of eBusiness,
Pernod Ricard
· Creating personalised content that engages today’s multi-channel shoppers
· Producing relevant, engaging and actionable content for today’s multi-channel shopper
· Using data insights to personalise your email campaigns and website content to better engage consumers
· Targeting specific demographics or consumer segments with localised content
· Measuring the impact of your content on overall sales and on brand awareness
· How brands can optimally manage their content on retailers’ websites
· Gaining a clear picture of your consumer segments, and using this to inform your business decisions and communication strategies
11:10 am - 11:50 am
CASE STUDY INTERACTIVE: Getting personal: How to use data analytics to delight discerning consumers with mass-customised F&B solutions
Jade Morand -
Head of Marketing,
Kolibri Drinks
· Leveraging data during the product creation phase, to develop products your consumers will be highly receptive to
· Analysing consumer behaviours and requirements to reveal how they want to purchase and consume food and drink
· Developing unique products through differentiated product selection that consumers will pay a premium for
11:50 am - 12:10 pm
INDUSTRY KEYNOTE: How to bring advanced analytics to the sales function to help retail customers meet the needs of online shoppers and to grow ROI for your shareholders
John Maltman -
Founder & CEO,
e.fundamentals
· Learn from your customer: How are leading retailers using Ai and advanced analytics to increase profitability?
· What are the use-cases when applying advanced analytics to the sales and customer marketing functions?
· How to create an ecosystem for advanced analytics
· What are the watch-outs and rules of the road when getting started?
12:10 pm - 12:20 pm
INNOVATION SPOTLIGHT: Customer identity management best practices to drive loyalty programs
Russell Loarridge -
Senior CIAM Specialist,
Akamai
12:20 pm - 12:30 pm
FIRESIDE CHAT: Understanding how revenue generated through food and beverage online sales in Europe will grow dramatically over the coming decade
Alberto Kechler -
eCommerce Growth Platforms Lead MEU,
Mondelēz International
- Rapidly advancing digital capabilities and disruptors will drive the space forwards, growing online sales dramatically
- Food and beverage companies will prioritise the growth of online sales in a bid to increase efficiency and protect profit margins
- Overcoming the challenges consumers remain wary of the online proposition
- How to ensure brands and retailers are operationally ready for a larger jump in online sales
Drill Down Roundtables
12:30 pm - 1:30 pm Drill Down Roundtables Ollie Ratcliffe - Head of Digital Communications, Bettys & Taylors of Harrogate Jack Daniel - Head of Digital UK&I, Molson Coors Peter Terwindt - Senior Manager Online Sales, Bidfood Jade Morand - Head of Marketing, Kolibri Drinks Beatriz Pizarro Garcia - eCommerce Business Manager, Grupo Lactalis Iberia- Leading consumers through the online journey - Ollie Ratcliffe, Digital Communications Specialist, Taylors of Harrogate & Yorkshire Tea
- Digital marketing and content creation - Jack Daniel, Head of Digital UK&I, Molson Coors
- Applications of cutting-edge tech in F&B retail - Peter Terwindt, Senior Manager Online Sales, Bidfood
- Optimised product imagery - Beatriz Pizarro Garcia, eCommerce Business Manager, Grupo Lactalis Iberia
- Using social media to build awareness - Jade Morand, Digital Marketing Manager, Kolibri Drinks
Synergy Workshop (Limited to 20 attendees)
12:30 pm - 1:30 pm ON-DEMAND RETAILER-BRAND COLLABORATION WORKSHOP: How to profit from the shift to online convenience shopping and on-demand delivery Katie Hunter - Grocery, Convenience & FMCG Lead for UK Innovation, Uber Eats· Understanding what on-demand delivery could be worth to your business
· Finding optimal price points - knowing what consumers are willing to pay for convenience
· Partnerships between brands and retailers – who to partner with and how to structure a successful partnership
· Resourcing for on-demand delivery – where you should lean in, and what services you should add into your online proposition
· Identifying and overcoming challenges around the commercial structure of on-demand delivery
· Onboarding your stores
Creative Boardroom (Limited to 10 attendees)
12:30 pm - 1:30 pm Alcohol brands: How to implement a personalised and hyper-localised strategy to win in eCommerce Volha Klimenkova - Ecommerce Expert, Distill VenturesThis interactive session will discuss how alcohol brands can implement a personalised and hyper-localised strategy that drives short-term sales and long-term loyalty. It will also explore how the right eCommerce model and platform can help brands overcome the regulatory hurdles to selling online.
1:30 pm - 2:30 pm
Networking Lunch
TRACK A – Optimising eCommerce Sales. For brands selling through marketplaces and D2C
2:30 pm - 2:50 pm CASE STUDY: How to use cutting-edge influencer engagement, content creation and online ratings and reviews to help boost your sales Andrea Kocsis - Head of Digital Transformation, Nestlé Zone EMENA Nutrition· How to take your influencer engagement to the next level
· How to develop your teams to help drive your social and influencer strategy
· How to best manage ratings and reviews across your own website and 3rd party sites
TRACK A – Optimising eCommerce Sales. For brands selling through marketplaces and D2C
2:50 pm - 3:30 pm PANEL & INTERACTIVE POLLING: How brands can maximise the impact of their products on retailers’ websites and turn their brand from ‘digitally visible’ to ‘shoppable’ Roland Wiedhaup - Global Head of eCommerce, FrieslandCampina Diane De La Baronniere - eCommerce Performance Marketing Lead - Europe & Sub-Sahara Africa, PepsiCo Jean Philippe Nier - Head of eCommerce UK&I, The Kraft Heinz Company Karim Iskandar - Managing Director, Syndigo Europe· Keeping your product information up-to-date on retailers’ websites
· Measuring the impact of your content on retailers’ websites on an on-going basis
· Getting the most out of advertising and product positioning opportunities on retailers’ websites
· Mobile optimised imagery to make your products highly visible and user-friendly
· Understanding the importance of compelling and accurate product descriptions, and attractive product photos
Diane De La Baronniere
eCommerce Performance Marketing Lead - Europe & Sub-Sahara AfricaPepsiCo
Private Boardroom (Limited to 10 attendees). For retailers and brands only
2:30 pm - 3:30 pm Brand and retailer private boardroom: How can you join forces to accelerate your digital transformation and boost online sales? Peter Terwindt - Senior Manager Online Sales, Bidfood· Sharing experiences and best practice to accelerate digital transformation
· How brands and retailers can leverage one another’s eCommerce promotional campaigns to grow their online visibility
· How increased data sharing between brands and retailers can feed through to better products and services for consumers
3:30 pm - 4:00 pm
Networking Break
Digital Food & Beverage 2030
4:00 pm - 4:35 pm
DRAGON’S DEN: Examining the latest and greatest food and beverage disruptors that are challenging traditional business models and transforming the industry
Viv Craske -
Former founder of Amaze Agency and former Managing Director,
Amaze Agency
Erin Booth -
Investor,
Founders Factory
Karolina Pioro -
Investment Banking Associate,
Stamford Partners
Stuart Landis -
Enterprise Account Executive,
Breinify
Sean O'keefe -
Founder,
COGZ
Get a sneak peek into the most innovative F&B companies and how they are digitally engaging consumers. Hear from three food and beverage start-ups as they present their business and explain how they are using digital tech to drive innovation in their industry. The audience will then vote for their favourite innovation.
4:35 pm - 4:55 pm
INSPIRATIONAL TALK: How to use big data and AI to better understand your consumers and make more intelligent decisions
Nick Liddle -
Commercial Director,
Vita Mojo
- What are the main big data applications in the food and beverage sector?
- How AI and machine learning can enable you to better understand consumers and adapt your communications
- How to use technology to make more intelligent business decisions
- Embedding digital tech into your product packaging and your innovation pipeline
