Russell Loarridge

Loarridge has been a leader in the software industry for nearly 30 years, almost exclusively in secure marketing solutions. He has extensive experience in Internet relationship management, identity, personalisation, CRM and vertical markets, including Retail, eCommerce, Finance, Telco and Consumer Brands. Prior to joining Akamai Technologies (previously Janrain) he worked with Bazaarvoice as their VP International Sales and before that grew and sold a VC backed infrastructure company called Exor to Bentley Inc. working as their Global VP Sales and Marketing. At Lagan he grew a business based on CRM (Citizen Relationship Management) and subsequently sold the business to Kana. Running a NASDAQ listed Web based CRM provider called Firstwave Technologies Inc. he served as VP Europe with full P&L responsibility increasing revenues threefold and providing services to clients like the DWP, Argos and Nationwide. He is a qualified Rugby coach and referee and has the dubious pleasure of coaching the Wellington RFC U14's, to glory and success.