Jade Morand

Jade leads a lean and extremely driven marketing team. She is focused on the UK and is also currently exploring expansion into US markets.

Jade feels that digital tech is making a massive impact within the F&B industry with new start-ups and large corporates utilising savvy routes to market every day. Trends which she believes will continue to make the biggest impact include: D2C distribution to cut out the middleman, reduce costs and have total ownership of the end to end process; pop up experiential events promoted on social media channels by the organiser and their attendees; and voice commerce that use smart speakers such as Amazon’s ‘Alexa’ to order F&B products online with home delivery. Tech to improve the consumer experience in foodservice (such as touch screen ordering kiosks, online ordering and delivery, integrated payment methods and digital customer feedback tablets at the end of meals) is also on the rise.