Ollie Ratcliffe

Head of Digital Communications Bettys & Taylors of Harrogate

Ollie has been brought into the business with a focus on developing and nurturing both new and existing consumer relationships in the UK and in overseas export markets. He covers all aspects of the digital marketing mix across Yorkshire Tea and Taylor’s of Harrogate including social, web, video and content. With his team Ollie is currently leading a long-term project, looking at how these digital channels can be used as channels of entertainment, to own usage occasions and increase frequency of consumption. 

Ollie believes that, in the long-term, brand personality and creativity will become key and that delivering this through authentic, insight-led content will be instrumental in cutting through the noise of a competitive landscape. The days of buying into a brand solely on its product offering are fading as savvy customers are looking for not just what a brand can do for them but how a brand’s CSR activities are helping everyone else.