Jack Daniel

As Digital Director at Molson Coors UK & I, Jack oversees a team across digital marketing, multiple eCommerce areas and Customer 360. During his 2 years at Molson Coors, Jack has been bringing together people passionate about digital from across the Molson Coors business as well as consolidating technology, process, and capability programmes to enable them. He has led change projects in social media & content management, B2B ecommerce, DTC and customer service. Jack believes that as digital evolves, the context in which we market and sell beer will change. Digital will have a big impact on how F&B companies manage themselves operationally and on how they show up differently to customers and consumers. Food and beverage is a traditional people-interaction industry, and he believes the industry needs to innovate in the right places, whilst using digital tech to complement powerful traditional channels, rather than disrupting them for disruption’s sake.