May Pan

Global Head of Consumer Technology Diageo

May looks after consumer-facing technology globally, across all brands and markets. This includes D2C and eCommerce channels, and also CDP solutions to create a single genome for each consumer and facilitate cross-referencing across the company’s brands. She works closely with the business to drive traffic to the websites and to drive conversions.

Recent projects have been aimed at developing a future-proofed world-class consumer experience at the company’s visitor centres. This has included evaluating and implementing tech solutions that facilitate the sale of the company’s core products, as well as tickets and merchandise.

May believes that large F&B companies need to start looking at tech in the way startups do, and tackling tech in bite-size pieces. The key to this is setting up the right organisational- and team structures, and operating models, that underpin how tech is supported internally. Approaching digital tech in this way will enable companies to trial and implement new solutions, and to fully ingrain them into the business.