Digital Food & Beverage EU 2025

March 2025

London, UK

Roland Wiedhaup

Global Head of eCommerce FrieslandCampina

Roland’s team has a clear strategy for each eCommerce channel, ranging from Brick and Clicks to Pure Players, Quick Commerce and D2C. For each occasion and channel, they are focused on offering the right assortment and solution. The company’s partnerships with the biggest eTailers across the globe enables them to offer a full breakfast box to consumers within 10 minutes of ordering. Over 100+ eLegends work on the company’s digital commerce projects, across 38 global markets in Europe, the US, Asia and Africa.

Check out the incredible speaker line-up to see who will be joining Roland.

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