Diane De La Baronniere

eCommerce Performance Marketing Lead - Europe & Sub-Sahara Africa PepsiCo

Diane leads the eCommerce marketing strategy for PepsiCo brands across all eGrocery accounts within Europe and sub-Sahara Africa. Her team focuses on using the various platforms they work with to build shopper-driven campaigns - sending the right messages to the right shoppers in a way that will drive sales. Everything that Diane’s team does is data and insights-driven thanks to partnership with the retailers they work with.

Diane believes that there will be so many changes to how people shop online, how retailers respond to those changes, and how retailers work with brands that it is near-impossible to guess how the sector will develop over the coming 5 years – it is an interesting and constantly moving world!