Beatriz Pizarro Garcia

Beatriz’s position at Lactalis Puleva (the liquid division of Groupe Lactalis) is relatively new, and prior to January 2019 she held a trade marketing role in the company in both online and offline channels.

Her biggest success so far has been bringing an awareness into the company that eCommerce is happening, and resources need to be allocated to understanding and developing the channel before it gets any bigger.

Beatriz believes that digital tech will help food and beverage brands get closer to consumers and be able to do proper personalised segmentation, so they can give consumers what they need, when they need it and exactly where they need it.