Digital Food & Beverage EU 2021

09 - 10 February, 2021

The Tower Hotel, Tower Bridge, London

Conference Day One – Tuesday 11 February 2020

8:00 am - 8:50 am Registration & Networking

8:50 am - 8:55 am Welcome Address: Lauran Allen, Editorial Director, Digital Food & Beverage 2020

8:55 am - 9:00 am Chairperson’s Opening Remarks:

Catarina Molin Österlund, Head of eCommerce, Sweden at Arla Foods

Catarina Molin Österlund

Head of eCommerce, Sweden
Arla Foods

Chair: Catarina Molin Österlund, Head of eCommerce, Sweden, Arla Foods

Building Your Consumer-Centric Digital Business

9:00 am - 9:20 am INSPIRATIONAL KEYNOTE: What are the complexities of retail in the digital age and how can you navigate through the fast-moving digital landscape?

·         Digital retail – what is the case for acceleration?
·         Manufacturers perspective - how is PepsiCo adapting to digital opportunities?
·         What are the experiences of brands beyond traditional models?
Ali Holmes, UK eCommerce Director at PepsiCo

Ali Holmes

UK eCommerce Director
PepsiCo

9:20 am - 9:40 am KEYNOTE TALK: How to transition to one global, consumer-facing website to present a seamless and personalised view for your consumers

·         How to make the transition from specific dedicated websites to one global
·         Merging various websites into one main site that covers all eCommerce propositions, marketing and content – strategic and technical considerations and hurdles
·         Quickly evaluating the available tools and picking the best solution, given the requirements of the business
·         Integrating one consumer-facing website with two backend systems, to present a seamless view for consumers
·         Personalising the online consumer journey
Christophe Gregoire, IT eCommerce Team Leader at Carrefour

Christophe Gregoire

IT eCommerce Team Leader
Carrefour

Clement Pecheur

Digital & eCommerce Project Manager
Carrefour

9:40 am - 10:20 am PANEL & INTERACTIVE POLLING: How can you capture and analyse the right consumer data to gain actionable insights and drive conversion rates?

  • Assessing and enriching your in-house data, while also using third party data to inform your product and business decisions
  • Identifying where your target audience is located and which products they want, to drive more meaningful product propositions
  • Analysing which communication channels, styles and frequency your consumers prefer so you can better engage them
  • Uncovering which elements of your digital media are driving the most conversions and investing in those touchpoints
  • Connecting datasets across multiple product lines and creating holistic consumer profiles to optimise cross-selling opportunities
  • Building out your data collection infrastructure to efficiently comply with GDPR
  • Successfully orchestrating cross-functional digital- and data collaborations to achieve a single consumer view
  • “Scale – how to leverage your marketing and communication channels as a source of authentic, unfiltered consumer feedback”
Iina Kaypnen, Head of Media & Digital Acceleration at Heinken

Iina Kaypnen

Head of Media & Digital Acceleration
Heinken

Stuart Heffernan, Head of eBusiness at Pernod Ricard

Stuart Heffernan

Head of eBusiness
Pernod Ricard

Christopher Rapaport, Head of Market Intel and Strategy at Bazaarvoice

Christopher Rapaport

Head of Market Intel and Strategy
Bazaarvoice

10:20 am - 10:40 am CASE STUDY: How to best organise your teams to successfully drive digital- & data-driven transformation

·         Getting internal alignment on the objectives for your digital roadmap and how you plan to achieve them
·         Recruiting, training and keeping the best digital and data talent
·         Bridging the gap between your marketing, commercial and IT teams to allow digital transformation to flourish even when time and resources are limited
·         Recognising when an uplift in sales is attributable to your digital activities, and which digital activities have the biggest impact on sales, to make a clear case for investment
·         Successfully orchestrating cross-functional digital- and data collaborations to achieve a single consumer view
Iina Kaypnen, Head of Media & Digital Acceleration at Heinken

Iina Kaypnen

Head of Media & Digital Acceleration
Heinken


10:40 am - 11:10 am Networking Break

Aligning Your Teams & Culture for Digital Success

11:10 am - 11:50 am PANEL & INTERACTIVE POLLING: How can you drive change by developing your organisational structure and company culture to take advantage of digital innovations?

·         How to get internal alignment on the objectives for your digital roadmap and how you plan to achieve them
·         Developing the company culture and skillsets to take advantage of digital technology
·         Building the right organisational structure to drive your digital agenda forwards
·         Enabling your commercial teams to leverage digital and data-driven tools to improve efficiency
Andrew Pearl, VP Strategy & Insight at Profitero

Andrew Pearl

VP Strategy & Insight
Profitero

Jack Daniel, Head of Digital UK&I at Molson Coors

Jack Daniel

Head of Digital UK&I
Molson Coors

Christian Huelsdau, Head of Global eCommerce at Haribo

Christian Huelsdau

Head of Global eCommerce
Haribo

Vishal Krishna, Specialist & eCommerce Channel Lead UK & Ireland at Nestlé Purina

Vishal Krishna

Specialist & eCommerce Channel Lead UK & Ireland
Nestlé Purina

11:50 am - 12:10 pm INDUSTRY CASE STUDY KEYNOTE: How to analyse and optimise search performance in an omnichannel environment

·         What are the most important indicators to analyse?
·         What are the local indicators that are important for the search? (promotion, share of assortment,...)
·         How to understand the different types of search optimisation (including use-case projects with retailers) 
·         What is the best methodology and are the best-practices?
Lakshmi Sundararajan, Client Partner at Data Impact

Lakshmi Sundararajan

Client Partner
Data Impact

12:10 pm - 12:30 pm INDUSTRY KEYNOTE: Frictionless Retail: far-fetched vision or feasible reality?

Salah Zayakh, Senior Manager, Emerging Markets and Technologies at REWE Digital

Salah Zayakh

Senior Manager, Emerging Markets and Technologies
REWE Digital

12:30 pm - 12:50 pm KEYNOTE CASE STUDY: How ultra-fast on-demand delivery capabilities will change eCommerce dynamics for retailers and suppliers

Different customers:
·         Different missions - how shopper missions change on-demand
·         Different categories - which categories over and under perform for on-demand?
·         Different customers - who is the online immediacy customer?
·         Top tips to succeed in online 
George Dean, Head of Zoom at Ocado Zoom

George Dean

Head of Zoom
Ocado Zoom

12:50 pm - 2:10 pm Networking Lunch

12:50 pm - 2:10 pm MASTERCLASS: Commerce Technology Demystified - Food Industry Special

Michel Reichmann, eCommerce Technology Consultant at commercetools

Michel Reichmann

eCommerce Technology Consultant
commercetools

TRACK A – New Frontiers In Your Retail Strategy. For brands selling through retailers and for retailers

2:10 pm - 3:10 pm CASE STUDY INTERACTIVE: How to direct consumers to stores with geo-location and then drive omnichannel in-store conversions by a smart shelf
Anna Kouzoleva, EU Digital Brand and Innovation Leader at Mars

Anna Kouzoleva

EU Digital Brand and Innovation Leader
Mars

TRACK A – New Frontiers In Your Retail Strategy. For brands selling through retailers and for retailers

3:10 pm - 3:30 pm CASE STUDY: How to use Digital Shelf Automation to significantly increase your sales
·         Automation is happening now, not in the distant future
·         The move from gap tracking (audit) to gap closing (action)
·         How can it help build your business in e-commerce today?
Rafal Kochanski, Head of Strategic Development at eStoreMedia

Rafal Kochanski

Head of Strategic Development
eStoreMedia

TRACK B – Innovating Your eGrocery, Marketplace & D2C Strategies. For brands selling through marketplaces and D2C

2:10 pm - 3:10 pm FIRESIDE CHAT: How to best engage with consumers online to compete with disruptors in a cost-effective way
·         Distributing your content marketing through social channels and online platforms to engage consumers in a cost-effective way
·         Tapping into social media and online influencers to gain new followers
·         Creating authority in your space through regular blogging and posting

Ollie Ratcliffe, Head of Digital Communications at Bettys & Taylors of Harrogate

Ollie Ratcliffe

Head of Digital Communications
Bettys & Taylors of Harrogate

Jade Morand, Head of Marketing at Kolibri Drinks

Jade Morand

Head of Marketing
Kolibri Drinks

TRACK B – Innovating Your eGrocery, Marketplace & D2C Strategies. For brands selling through marketplaces and D2C

3:10 pm - 3:30 pm CASE STUDY: D2C vs Retailers: How can you do both?
  • What are the online shopping behaviours in the UK & further afield?
  • What are the best practices and lessons learned in brands selling through D2C and marketplace channels
  • How to harness the best of both avenues and supercharge your eComms strategy

Lauren Windscheffel

Business Development Manager
Adimo


Synergy Workshops - Limited to 30 attendees

2:10 pm - 3:10 pm AMAZON WORKSHOP: How to develop an Amazon advertising strategy to build your brand and drive sales revenue
·         Unlocking the potential of Amazon for brand building and to influence physical sales
·         Leveraging the various ways of selling on Amazon
·         Ensuring your Amazon activity doesn’t harm direct sales through your own website
·         Generating positive consumer feedback on Amazon
·         Bringing your branded content to life on Amazon
Paul Hackwell, Head of FMCG Advertising at Amazon

Paul Hackwell

Head of FMCG Advertising
Amazon

Matt Burbidge

Account Executive
Amazon

·         Getting the best value for money from your Amazon strategy
·         Integrating your Amazon strategy into your overall channel strategy
·         Vendor relationship vs. seller relationship - which model is right for which brand?
·         Knowing what uplift you can expect on AmazonFresh and Amazon Prime
·         Top tips for SEO on marketplaces
·         How to set your pricing (as a vendor or seller)
·         Deciding how much time and resource to focus on Amazon
·         Creating a differentiated portfolio of branded merchandise on marketplaces
Lucas Seiler, Global Digital Commercial Director at Mars

Lucas Seiler

Global Digital Commercial Director
Mars

Francis Nicholas

Group Digital Director
Normad Foods

Nick Everitt, Director of Advisory at Edge by Ascential

Nick Everitt

Director of Advisory
Edge by Ascential

Volha Klimenkova, Ecommerce Expert at Distill Ventures

Volha Klimenkova

Ecommerce Expert
Distill Ventures

4:10 pm - 4:40 pm Networking Break

Igniting Brand & Retailer Collaboration

4:40 pm - 5:00 pm CASE STUDY: How to leverage test and learns to get stakeholder buy-in and mobilise the business to embrace your digital strategy

·         What is the power of a true test and learn
·         Mobilising your workforce to take them on the eCommerce journey with you
·         How your eCommerce strategy applies to org design
Vishal Krishna, Specialist & eCommerce Channel Lead UK & Ireland at Nestlé Purina

Vishal Krishna

Specialist & eCommerce Channel Lead UK & Ireland
Nestlé Purina

5:00 pm - 5:20 pm KEYNOTE TALK: New Retail: Reshaping the future of commerce in China

·         What is the retail landscape in China?
·         How can you make it easy to do business anywhere?
·         New Retail – what does it mean for the food sector and food brands specifically?

Jack Peters

Business Development Director for UK, Netherlands and Nordics
Alibaba

5:20 pm - 5:50 pm PANEL & INTERACTIVE POLLING: Reimagining brand and retailer collaboration: How can you establish data sharing partnerships to improve consumer service and best grow your online visibility?

·         How can you best collaborate to accelerate your digital transformation?
·         How can you work together to grow your online visibility?
·         What are the opportunities to offer better products to your consumers?
·         What changes can you make to offer better services to consumers?
·         Establishing meaningful data sharing partnerships - how can you use secure, decentralised data repositories to realise the full power of sharing your data?
Emma Cathie-Harris, Head eCommerce - Away from home at PepsiCo

Emma Cathie-Harris

Head eCommerce - Away from home
PepsiCo

Ajay Lakhwani

Global VP Commercial
Deliveroo

5:50 pm - 6:50 pm European Drinks Festival Networking Reception - Sponsored by Profitero