Digital Food & Beverage EU 2025
March 2025
London, UK
Conference Day One – Tuesday 11 February 2020
8:00 am - 8:50 am
Registration & Networking
8:50 am - 8:55 am
Welcome Address: Lauran Allen, Editorial Director, Digital Food & Beverage 2020
8:55 am - 9:00 am
Chairperson’s Opening Remarks:
Catarina Molin Österlund -
Head of eCommerce, Sweden,
Arla Foods
Chair: Catarina Molin Österlund, Head of eCommerce, Sweden, Arla Foods
Building Your Consumer-Centric Digital Business
9:00 am - 9:20 am
INSPIRATIONAL KEYNOTE: What are the complexities of retail in the digital age and how can you navigate through the fast-moving digital landscape?
Ali Holmes -
UK eCommerce Director,
PepsiCo
· Digital retail – what is the case for acceleration?
· Manufacturers perspective - how is PepsiCo adapting to digital opportunities?
· What are the experiences of brands beyond traditional models?
9:20 am - 9:40 am
KEYNOTE TALK: How to transition to one global, consumer-facing website to present a seamless and personalised view for your consumers
Christophe Gregoire -
IT eCommerce Team Leader,
Carrefour
Clement Pecheur -
Digital & eCommerce Project Manager,
Carrefour
· How to make the transition from specific dedicated websites to one global
· Merging various websites into one main site that covers all eCommerce propositions, marketing and content – strategic and technical considerations and hurdles
· Quickly evaluating the available tools and picking the best solution, given the requirements of the business
· Integrating one consumer-facing website with two backend systems, to present a seamless view for consumers
· Personalising the online consumer journey
Clement Pecheur
Digital & eCommerce Project ManagerCarrefour
9:40 am - 10:20 am
PANEL & INTERACTIVE POLLING: How can you capture and analyse the right consumer data to gain actionable insights and drive conversion rates?
Iina Kaypnen -
Head of Media & Digital Acceleration,
Heinken
Stuart Heffernan -
Head of eBusiness,
Pernod Ricard
Christopher Rapaport -
Head of Market Intel and Strategy,
Bazaarvoice
- Assessing and enriching your in-house data, while also using third party data to inform your product and business decisions
- Identifying where your target audience is located and which products they want, to drive more meaningful product propositions
- Analysing which communication channels, styles and frequency your consumers prefer so you can better engage them
- Uncovering which elements of your digital media are driving the most conversions and investing in those touchpoints
- Connecting datasets across multiple product lines and creating holistic consumer profiles to optimise cross-selling opportunities
- Building out your data collection infrastructure to efficiently comply with GDPR
- Successfully orchestrating cross-functional digital- and data collaborations to achieve a single consumer view
- “Scale – how to leverage your marketing and communication channels as a source of authentic, unfiltered consumer feedback”
10:20 am - 10:40 am
CASE STUDY: How to best organise your teams to successfully drive digital- & data-driven transformation
Iina Kaypnen -
Head of Media & Digital Acceleration,
Heinken
· Getting internal alignment on the objectives for your digital roadmap and how you plan to achieve them
· Recruiting, training and keeping the best digital and data talent
· Bridging the gap between your marketing, commercial and IT teams to allow digital transformation to flourish even when time and resources are limited
· Recognising when an uplift in sales is attributable to your digital activities, and which digital activities have the biggest impact on sales, to make a clear case for investment
· Successfully orchestrating cross-functional digital- and data collaborations to achieve a single consumer view
10:40 am - 11:10 am
Networking Break
Aligning Your Teams & Culture for Digital Success
11:10 am - 11:50 am
PANEL & INTERACTIVE POLLING: How can you drive change by developing your organisational structure and company culture to take advantage of digital innovations?
Andrew Pearl -
VP Strategy & Insight,
Profitero
Jack Daniel -
Head of Digital UK&I,
Molson Coors
Christian Huelsdau -
Head of Global eCommerce,
Haribo
Vishal Krishna -
Specialist & eCommerce Channel Lead UK & Ireland,
Nestlé Purina
· How to get internal alignment on the objectives for your digital roadmap and how you plan to achieve them
· Developing the company culture and skillsets to take advantage of digital technology
· Building the right organisational structure to drive your digital agenda forwards
· Enabling your commercial teams to leverage digital and data-driven tools to improve efficiency
11:50 am - 12:10 pm
INDUSTRY CASE STUDY KEYNOTE: How to analyse and optimise search performance in an omnichannel environment
Lakshmi Sundararajan -
Client Partner,
Data Impact
· What are the most important indicators to analyse?
· What are the local indicators that are important for the search? (promotion, share of assortment,...)
· How to understand the different types of search optimisation (including use-case projects with retailers)
· What is the best methodology and are the best-practices?
12:10 pm - 12:30 pm
INDUSTRY KEYNOTE: Frictionless Retail: far-fetched vision or feasible reality?
Salah Zayakh -
Senior Manager, Emerging Markets and Technologies,
REWE Digital
12:30 pm - 12:50 pm
KEYNOTE CASE STUDY: How ultra-fast on-demand delivery capabilities will change eCommerce dynamics for retailers and suppliers
George Dean -
Head of Zoom,
Ocado Zoom
Different customers:
· Different missions - how shopper missions change on-demand
· Different categories - which categories over and under perform for on-demand?
· Different customers - who is the online immediacy customer?
· Top tips to succeed in online
12:50 pm - 2:10 pm
Networking Lunch
12:50 pm - 2:10 pm
MASTERCLASS: Commerce Technology Demystified - Food Industry Special
Michel Reichmann -
eCommerce Technology Consultant,
commercetools
TRACK A – New Frontiers In Your Retail Strategy. For brands selling through retailers and for retailers
2:10 pm - 3:10 pm CASE STUDY INTERACTIVE: How to direct consumers to stores with geo-location and then drive omnichannel in-store conversions by a smart shelf Anna Kouzoleva - EU Digital Brand and Innovation Leader, Mars
TRACK A – New Frontiers In Your Retail Strategy. For brands selling through retailers and for retailers
3:10 pm - 3:30 pm CASE STUDY: How to use Digital Shelf Automation to significantly increase your sales Rafal Kochanski - Head of Strategic Development, eStoreMedia· Automation is happening now, not in the distant future
· The move from gap tracking (audit) to gap closing (action)
· How can it help build your business in e-commerce today?
TRACK B – Innovating Your eGrocery, Marketplace & D2C Strategies. For brands selling through marketplaces and D2C
2:10 pm - 3:10 pm FIRESIDE CHAT: How to best engage with consumers online to compete with disruptors in a cost-effective way Ollie Ratcliffe - Head of Digital Communications, Bettys & Taylors of Harrogate Jade Morand - Head of Marketing, Kolibri Drinks· Distributing your content marketing through social channels and online platforms to engage consumers in a cost-effective way
· Tapping into social media and online influencers to gain new followers
· Creating authority in your space through regular blogging and posting
TRACK B – Innovating Your eGrocery, Marketplace & D2C Strategies. For brands selling through marketplaces and D2C
3:10 pm - 3:30 pm CASE STUDY: D2C vs Retailers: How can you do both? Lauren Windscheffel - Business Development Manager, Adimo- What are the online shopping behaviours in the UK & further afield?
- What are the best practices and lessons learned in brands selling through D2C and marketplace channels
- How to harness the best of both avenues and supercharge your eComms strategy
Lauren Windscheffel
Business Development ManagerAdimo
Synergy Workshops - Limited to 30 attendees
2:10 pm - 3:10 pm AMAZON WORKSHOP: How to develop an Amazon advertising strategy to build your brand and drive sales revenue Paul Hackwell - Head of FMCG Advertising, Amazon Matt Burbidge - Account Executive, Amazon· Unlocking the potential of Amazon for brand building and to influence physical sales
· Leveraging the various ways of selling on Amazon
· Ensuring your Amazon activity doesn’t harm direct sales through your own website
· Generating positive consumer feedback on Amazon
· Bringing your branded content to life on Amazon
Matt Burbidge
Account ExecutiveAmazon
3:30 pm - 4:10 pm
ALL STAR PANEL: How can you integrate Amazon into your channel strategy to increase sales and stay competitive?
Lucas Seiler -
Global Digital Commercial Director,
Mars
Francis Nicholas -
Group Digital Director,
Normad Foods
Nick Everitt -
Director of Advisory,
Edge by Ascential
Volha Klimenkova -
Ecommerce Expert,
Distill Ventures
· Getting the best value for money from your Amazon strategy
· Integrating your Amazon strategy into your overall channel strategy
· Vendor relationship vs. seller relationship - which model is right for which brand?
· Knowing what uplift you can expect on AmazonFresh and Amazon Prime
· Top tips for SEO on marketplaces
· How to set your pricing (as a vendor or seller)
· Deciding how much time and resource to focus on Amazon
· Creating a differentiated portfolio of branded merchandise on marketplaces
Francis Nicholas
Group Digital DirectorNormad Foods
4:10 pm - 4:40 pm
Networking Break
Igniting Brand & Retailer Collaboration
4:40 pm - 5:00 pm
CASE STUDY: How to leverage test and learns to get stakeholder buy-in and mobilise the business to embrace your digital strategy
Vishal Krishna -
Specialist & eCommerce Channel Lead UK & Ireland,
Nestlé Purina
· What is the power of a true test and learn
· Mobilising your workforce to take them on the eCommerce journey with you
· How your eCommerce strategy applies to org design
5:00 pm - 5:20 pm
KEYNOTE TALK: New Retail: Reshaping the future of commerce in China
Jack Peters -
Business Development Director for UK, Netherlands and Nordics,
Alibaba
· What is the retail landscape in China?
· How can you make it easy to do business anywhere?
· New Retail – what does it mean for the food sector and food brands specifically?
Jack Peters
Business Development Director for UK, Netherlands and NordicsAlibaba
5:20 pm - 5:50 pm
PANEL & INTERACTIVE POLLING: Reimagining brand and retailer collaboration: How can you establish data sharing partnerships to improve consumer service and best grow your online visibility?
Emma Cathie-Harris -
Head eCommerce - Away from home,
PepsiCo
Ajay Lakhwani -
Global VP Commercial,
Deliveroo
· How can you best collaborate to accelerate your digital transformation?
· How can you work together to grow your online visibility?
· What are the opportunities to offer better products to your consumers?
· What changes can you make to offer better services to consumers?
· Establishing meaningful data sharing partnerships - how can you use secure, decentralised data repositories to realise the full power of sharing your data?
Ajay Lakhwani
Global VP CommercialDeliveroo