Vishal Krishna

Specialist & eCommerce Channel Lead UK & Ireland Nestlé Purina

Vishal manages a team of 7 people, split into two separate areas: ‘eCommerce’ and ‘Specialist’. His role is to run the team of category managers and content and data specialists, and to set the strategy for each division. He also works closely with retailers to align with their digital strategies.

The biggest success to date for Vishal’s team is being ranked number 1 in the Advantage Group survey for eCommerce suppliers in 2019.

Vishal believes that the biggest opportunity of digital technology is to create links all the way through the funnel. Digital tech will increasingly give F&B companies the tools to recruit shoppers from organic search and bring them through the entire journey to purchase.