Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Paul Hackwell

Head of FMCG Advertising Amazon

Since launching the Amazon advertising strategic accounts team in 2013, Paul has been working with IRI to prove the impact that Amazon ads deliver on offline sales. His team is also focused on launching Amazon product sampling in the UK.

Paul believes that the biggest area of digital technology development in food and beverage will be voice integration; and the biggest impact of digital tech will be on the speed of delivery.

Check out the incredible speaker line-up to see who will be joining Paul.

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