Christian Huelsdau

A large part of Christian’s role is to build knowledge-sharing between teams based in different countries around the world. He also focuses heavily on better understanding how online consumer behaviour is changing and on improving the online shopper journey.

He is currently working on projects to identify the impulse moment online. He is also undertaking a major global training programme and is building a D2C site.

Christian believes that online shopping will only grow in popularity in the future and will be heavily influenced by the level of quality offered by retailers. He feels that product quality and meeting precise delivery times will be more important to shoppers than achieving the shortest delivery times.