Digital Food & Beverage 2026
March 2026
London
Day 1 - 9th March 2022
8:00 am - 8:45 am
Registration & Networking
Future-proofing Your Digital & eCommerce Strategy
8:45 am - 8:50 am
Opening remarks – WBR
8:50 am - 8:55 am
Charity Competition Icebreaker
8:55 am - 9:00 am
Chair’s Opening Address and Interactive Polling
Francis Nicholas -
Head of Digital EMEA,
Nomad Foods
9:00 am - 9:30 am
Inspirational Keynote: How Danone Adapted its Digital & eCommerce Strategy to Respond to a Large Growth in Demand & Now Plan To Thrive In The Post-Pandemic F&B Landscape
Camille Lavenant -
Global Head of eCommerce Growth Acceleration,
Danone
Sarah Hofstetter -
President,
Profitero
· How we pivoted our business and diversified our activity to cater to new demand
· Key changes in how we are communicating with consumers during and after the pandemic
· Catering to the categories, products, and package sizes that consumers are prioritising online
· Anticipating the growth of online demand for F&B products in 2022 and beyond
9:30 am - 10:20 am
Panel & Interactive Polling: How Can You Successfully Scale Up Your eCommerce Offering to Meet Your Online & Offline Growth KPIs & Get The Best ROI From Your Digital Investments?
Roland Wiedhaup -
Global Head of eCommerce,
FrieslandCampina
Kevin Davis -
Head of eCommerce Fulfilment,
Marks & Spencer
Jean Philippe Nier -
Head of eCommerce UK&I,
Kraft Heinz Company
Juan Pablo Giraldo Jiménez -
Head of Business Development, eCommerce,
Pernod Ricard
Laurent Quatrefages -
Co-founder & CEO,
Swaven
Francis Nicholas -
Head of Digital EMEA,
Nomad Foods
- Capturing and measuring growth – meeting both online and offline KPIs as you expand your digital capabilities and eCommerce activity
- How you can continue to innovate and personalise communications as your operations grow
- Building an agile platform and supply chain that respond quickly to fluctuations in demand
- Exploiting export- and international opportunities to grow your business
- Developing new revenue streams from your existing products, services and consumer base
10:20 am - 11:10 am
Panel & Interactive Polling: Which New Digital Transformation Initiatives Can Successfully Help You Refine Your New Product Launches & Bring Them To Market Faster?
Marta Fernández-Golfín -
Head of eCommerce – Europe, Asia & Africa,
Grupo Bimbo
Alexandra McCaffrey -
Director of Product & Culinary Operations,
HelloFresh
Kevin Flynn -
Industry GTM Lead - Retail,
Stripe
Bradley Howard -
VP Industry Acceleration,
Endava
- Incorporating minimum viable product iterative processes into your business to test and refine new products within short timelines
- How you can implement pilots and initiatives to discover better profit formulae, resource plans and processes
- How restructuring your cross-functional project teams and aligning your business internally can lead to synergies and make your NPD more agile
11:10 am - 11:50 am
Networking Break
Turning Data Into Value
11:50 am - 12:10 pm
Keynote: How To Leverage B2C & B2B Consumer Data Insights To Create More Desirable Products & Stand Out In A Crowded Market
Andrea Kocsis -
Head of eBusiness Z EMENA Confectionery,
Nestlé
- Acquiring and analysing external data to get visibility on the market and see which products are / aren’t winning for your competitors
- Tracking data over time to ensure you are listing your portfolio optimally online
- Exploring the value proposition behind ‘data as a service’ in food and beverage
- How are brands gathering insights about B2C and B2B consumers’ needs and how are they acting on the data?
12:10 pm - 12:30 pm
Thought-leader Talk: The Key to a Successful Digital Shelf - 8 Practical Improvements You Can’t Afford to Miss
Shazia Amin -
Insights Manager,
eStoreMedia
· How you can unlock the digital shelf fundamentals to improve your online performance and drive online growth
· What category specific insights can help you make practical digital shelf improvements from today
· Which best practices have led to the online success of ‘category winners’, and how you can achieve this too
12:30 pm - 12:50 pm
Thought-leader Talk: Unlocking Relevance in eCommerce Marketing Through Data to Stay On Shopping Lists and in Kitchens
Rachel Tipograph -
Founder and CEO,
MikMak
Alex Wade -
Head of Media & Digital, Northern Europe,
The Kraft Heinz Company
· Knowing what your brand means to your consumers and who they are
· How your consumers make purchasing decisions
· Understanding the metrics you should pay attention to, and how you can use them to plan your marketing initiatives and get closer to your consumers
· Testing and learning, sharing and reapplying
· To D2C or not to D2C?
· What’s loyalty got to do with it?
· What is coming next in F&B eCommerce?
Track A: New Frontiers in Content Creation
1:50 pm - 1:55 pm Chair’s Opening Address Francis Nicholas - Head of Digital EMEA, Nomad FoodsTrack A: New Frontiers in Content Creation
1:55 pm - 2:35 pm Case Study Interactive: How to Create & Activate Inspiring Media Campaigns That Better Engage Your Customers At Local, Regional & Global Levels Ross Sergeant - Global Head of Media & Touchpoints, Asahi Europe & International- Reaching a deep and nuanced understanding of your audience segments to choose the optimal digital strategy for each market
- Using the right language and platforms within each of your markets to create exciting and relevant consumers journeys
- Accurately forecasting the relevance of your content and how well your assets will perform
Track A: New Frontiers in Content Creation
2:35 pm - 3:35 pm Panel & Interactive Polling: How Can You Leverage Disruptive Communications Strategies To Create a Wow Factor & Reach A Wider Consumer Base? Laura Pezzotta - Head of Personalisation Unit, Barilla David van der Lei - Head of Global eCommerce, Perfetti Van Melle Zarina Kanji - Business Development, UK & Nordics, Alibaba Simon Swan - Head of Digital & eCommerce – UK & Ireland, Perrigo Sally Sabet - Global Head of Consumer Goods Go to Market, Pitcher- Beyond social media - what else can you do to surprise customers and reflect the innovative nature of your brand?
- How livestreaming, gamification and contextual commerce can shorten your path to purchase
- How you can use real-time market feedback to tailor your products and boost sales within specific markets
- Exploring AR filters and ASMR in your social media campaigns to drive consumer engagement
- Delivering authoritative content to drive awareness around a benefit your product delivers
Track B: Reimagining Your CX & Loyalty Initiatives
1:50 pm - 1:55 pm Chair’s Opening Address Gül Heper-Jämterud - CMO, DBT
Track B: Reimagining Your CX & Loyalty Initiatives
1:55 pm - 2:35 pm Case Study Interactive: How To Leverage Customer Insights To Emotionally Connect With Your Consumers & Drive the Creation & Sale Of Premium Personalised Products Laura Pezzotta - Head of Personalisation Unit, Barilla- Selling on demand products directly to consumers to generate insights about their preferences and shopping behaviours
- Using a dedicated consumer care function to respond to consumer feedback in real-time
- Running personalised campaigns that differentiate your marketing campaigns
- Building a multi-partner supply chain with enhanced quality checks to ensure a premium quality product
- Accurately forecasting demand to maintain fast turnaround and delivery on customised products with a short shelf-life
Track B: Reimagining Your CX & Loyalty Initiatives
2:35 pm - 2:55 pm Innovation Spotlight: Driving Brand Loyalty and Creating Unique CX Using Data Analysis and Digital Activations Rob Slattery - Global Partnership Manager, FMCG, Flipdish· Using data to identify brand opportunities and encourage brand loyalty
· Target specific brands to specific consumers through data analysis
· Innovating activations to engage customers and consumers
Track B: Reimagining Your CX & Loyalty Initiatives
2:55 pm - 3:35 pm Case Study Interactive: How To Work Closely With Your B2B Customers To Co-Create Customer Experiences & Campaigns That Emotionally Connect With Shoppers And Boost B2B Sales Gül Heper-Jämterud - CMO, DBT- Collaborating with various functions within your customers’ companies so you can connect with shoppers in the most relevant way
- Collecting and using data to improve the consumer journey and the way you target shoppers
- Innovating your communication strategy to continually surprise, engage and convert consumers
Workshop Track Advance Sign-Up - Limited to 15 attendees
1:50 pm - 2:05 pm 15 Minute Workshop ChangeoverWorkshop Track Advance Sign-Up - Limited to 15 attendees
2:05 pm - 2:50 pm How To Implement Cutting-Edge Data Analysis Tools To Successfully Transition from a Cookie-Based to a Cookieless World Pascal Coggia - UK Managing Director & Partner, Artefact· Employing an in-house customer CDP to segment and activate your target audience
· Stitching together multiple 1P data sources to create rich customer profiles and get a single view of the customer
· Tracking your customers across devices and across browsers to fully understand the impact of your marketing initiatives
Sponsored by: Artefact
Workshop Track Advance Sign-Up - Limited to 15 attendees
2:50 pm - 3:05 pm 15 Minute Workshop ChangeoverWorkshop Track Advance Sign-Up - Limited to 15 attendees
3:05 pm - 3:50 pm Winning in the Influence Economy - How To Capitalise on Your Consumers’ Social Content to Raise Brand Awareness & Stand Out from the Crowd James Hackett - VP UK & Ireland, Bazaarvoice Alexander Dall - Senior Solutions Consultant EMEA, Bazaarvoice- How to thrive during the dynamic shifting of power from B2C to C2B
- How consumers today and evermore so, will have a greater impact on the success of your brands and business – The influence economy
- How your customers social content can highlight USPs, increase engagement, draw new customers into your ecosystem, and impact your bottom line
- How to identify the right approach, using the correct mix of tools to capitalise on today’s social content creation, and e-commerce trends
Sponsored by: Bazaarvoice
Workshop Track Advance Sign-Up - Limited to 15 attendees
3:50 pm - 4:05 pm 15 Minute Workshop ChangeoverWorkshop Track Advance Sign-Up - Limited to 15 attendees
4:05 pm - 4:45 pm Building A Futureproof Digital Commerce Strategy - Challenges & Solutions Boris Leenaars - Solution Engineer, VTEX Steven Fockema Andreae - VP Sales and Channels VTEX and Co Founder the MACH Alliance, VTEX- Identifying and breaking down barriers to efficiently deliver your digital commerce strategy
- How will the tech stack impact the brand's ability to deliver it’s digital commerce strategy?
- How can marketplaces be leveraged to enhance the digital commerce proposition?
- What inventory and order orchestration challenges exist to deliver a true omnichannel experience?
3:35 pm - 4:10 pm
Networking Break
4:10 pm - 4:10 pm
Chairperson's Address
Gordon Morrin -
Global VP Customer Success,
eStoremedia
The Big Debate
4:10 pm - 4:50 pm
Oxford Style Debate: The Pandemic Has Permanently Shifted Consumers’ Habits & Demands in the F&B Space – FOR & AGAINST
Ivar Hendriks -
Head of eCommerce, EU North,
AB InBev
Keerti Nair -
Head of Marketing Effectiveness & Digital Transformation Europe,
Kellogg Company
Gordon Morrin -
Global VP Customer Success,
eStoremedia
For:
- Online demand has continued to surge, despite the reopening of physical stores
- Disruptors and incumbents are investing more heavily than ever in eCommerce
- Continual tech advances will keep the online shopping experience fresh and appealing to consumers
Ivar Hendriks, eCommerce Lead EU North, AB InBev
Against:
- Consumers who shopped online during the pandemic have reverted to the familiarity of stores
- Future stores will be so experiential, social and frictionless that they will draw in consumers
- Online interfaces will never be able to fully replicate the face-to-face shopping experience
Keerti Nair, Head of Marketing Effectiveness & Digital Transformation Europe, Kellogg Company
Champagne Networking Roundtables
4:50 pm - 5:30 pm
Your chance to discuss your biggest challenges and greatest opportunities. Roundtables will be curated, so you are sharing insights with peers from other non-competitive industry categories, so you can speak openly.
Sarah Hepworth -
Head of Sales - eCommerce,
Dr. Oetker
Josh Clarkson -
Digital Manager – Marketplace & D2C,
KraftHeinz UK
Juan Pablo Giraldo Jiménez -
Head of Business Development, eCommerce,
Pernod Ricard
Scott Clarke -
Consumer Products Industry Lead, EMEA & APAC,
Publicis Sapient
Sasha Reyes-Guerra -
MikMak,
Director of International Business Development
James Barlow -
Director, UK,
Akeneo
Kieran Hartley -
Information Systems Manager,
Caterforce
Your chance to discuss your biggest challenges and greatest opportunities. Roundtables will be curated, so you are sharing insights with peers from other non-competitive industry categories, so you can speak openly. Suggested topics include:
1. Agile NPD: adding an online element to your NPD process to choose the best product titles and drive NPD performance - Sarah Hepworth, Head of Sales - eCommerce, Dr. Oetker
2. Monetising Data: integrating data insights into your marketing and NPD - Josh Clarkson, Digital Manager – Marketplace & D2C, The Kraft Heinz Company
3. Sustainability: upscaling your eCommerce strategy to be profitable in the long-term - Juan Pablo Giraldo Jiménez, Head of Business Development, eCommerce, Pernod Ricard
4. Humanising Brand Purpose & Sustainability: How brands and retailers can democratise brand purpose and sustainability, and collaborate with consumers to help solve some of society’s most important issues - Scott Clarke, Consumer Products Industry Lead, EMEA & APAC, Publicis Sapient
5. Consumer Acquisition: Omnichannel attribution strategies to grow your consumer base - Sasha Reyes-Guerra, Director of International Business Development, MikMak
Customer Experience & Natasha’s Law: How Caterforce automates product data to ensure compliance and offer an innovative experience – James Barlow, UK Director, Akeneo & Kieran Hartley, Information Systems Manager, Caterforce
