Alexandra McCaffrey

Alexandra leads a team of 19 people including Product Strategists, Chefs and Sourcing specialists. They have recently launched a range of side dishes, brunches and lunches, which was an exciting expansion of the HelloFresh offering into new meal occasions. Her team is prioritising the optimisation of how they integrate customer feedback into the product creation processes. Reactivity to customer feedback is crucial in keeping the company agile and relevant in a rapidly moving market.