Laurent Quatrefages

Previously Criteo and eCommera co-founder, Laurent has been in the e-commerce business since the early 2000s, and launched some of the first personalized and dynamic digital content systems to large mainstream brands.

He was driven by multi-distributed brands' difficulties to fill the gap from building awareness and capturing audience’ attention to driving and measuring lead and sales conversions at their retailers. With Sébastien Thiberge, his associate, Laurent co-founded Swaven in 2013, introducing ‘shoppable’ technology for brands’ media mix, leveraging the emergence of mobility and geolocation.

Today, Swaven’ shopper monetization platform captures raw (and big) first party data, measuring the purchase paths from end-to-end. It allows brands to detect which of their digital assets are performing, and which products are moving at which retailers to analyze, optimize and increase their marketing ROI and digital growth.