Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Laura Pezzotta

Head of Personalisation Unit Barilla

Laura’s most exciting project is dedicatoate.it - the innovative emotional-commerce offering, based on on-demand personalisation of premium bakery packaging. She leads a dedicated team of 4 people plus a cross-functional team of 10. The project is currently operative only in Italy, but with plans to go abroad too! Laura’s team is focusing their investments in performance marketing through social media and influencers media, in order to drive conversions. Hopefully you’ll be curious enough to visit dedicatoate.it and buy your own personalised pack!

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda