Digital Food & Beverage 2026
March 2026
London
Day 2 - 10th March 2022
8:00 am - 8:45 am
Registration and Networking
8:00 am - 8:45 am
Women In (And Those Who Support Them) Breakfast Briefing – How To Attract & Retain Top Female Talent To Build A High Performing Diverse Team
Andrea Kocsis -
Head of eBusiness Z EMENA Confectionery,
Nestlé
Gül Heper-Jämterud -
CMO,
DBT
Accelerating Your D2C Strategy
8:45 am - 8:50 am
Opening Remarks - WBR
8:50 am - 9:00 am
Chair’s Opening Address
Hugh Landsman -
Head of New Platform & Channel Development,
Coca Cola Europacific Partners
9:00 am - 9:40 am
Panel & Interactive Polling: How Can You Build a Compelling D2C Offering that Complements Your Existing Routes to Market To Grow Your Consumer Base & Boost Sales?
Viktoria Ivanova -
Global Head of D2C,
Danone
Bharat Talwar -
Head of D2C eCommerce - Toblerone UK,
Mondelez International
Arjan Vuik -
Head of Group eCommerce Capability,
Hero Group
Sue McVie -
Director DTC & Accelerator Businesses,
Kerry Foods
Scott Clarke -
Consumer Products Industry Lead, EMEA & APAC,
Publicis Sapient
- Assessing the impact of D2C on your P&L, data collection, consumer loyalty and retention and brand building
- Internally aligning D2C with your other eCommerce initiatives to provide a seamless consumer journey across product offerings
- Piloting new D2C opportunities within key markets to learn the business- and scale up potential
- Building partnerships to create and market product bundles – matching cultures and processes, and activating joint social media campaigns
Choosing The Best Marketplace
9:40 am - 10:00 am
Interview: Amazon Grocery Ads – A Clear Path Forward
John Hayden -
Head of Account Management UK,
Amazon
Hugh Landsman -
Head of New Platform & Channel Development,
Coca Cola Europacific Partners
- How is Amazon innovating their platform and influencing the European F&B space?
- Amazon Ads product propositions
- How can you use your marketing budget most effectively when selling through Amazon?
10:00 am - 10:20 am
Interview: How Can You Work With Alibaba To Access New Markets Faster And Leverage New Initiatives Including Livestreaming To Engage Your Consumer Base?
Zarina Kanji -
Business Development, UK & Nordics,
Alibaba
Hugh Landsman -
Head of New Platform & Channel Development,
Coca Cola Europacific Partners
- How big are the opportunities in China and what are the costs of expanding into the region?
- What different points of entry and levels of commitment should you be considering?
- How can livestreaming add a competitive edge to your eCommerce strategy?
10:20 am - 10:40 am
Thought-leader Talk: Beautiful Basics: How to Fine Tune Your Digital Shelf Strategy Using Advanced Analytics
Andrew Pearl -
VP Industry Insights,
Profitero
Stuart Heffernan -
Global Head of eCommerce,
Pernod Ricard
- Knowing where to invest your time and energy to achieve the greatest results at a time of accelerated eComm adoption
- How Profitero’s advanced analytics approach can help you to optimise your digital shelf performance
- Isolating the proven areas to drive growth for your grocery or beverage brand and nailing the 'beautiful basics' as the key to your success
10:40 am - 11:20 am
Networking Break
Creating A Wow On Demand Experience
11:20 am - 12:00 pm
Fireside Chat: How Can You Better Collaborate with Retailers on Your Marketing & Product Offerings To Capitalise on Impulse Purchase, On Demand & Convenience Trends?
Sarah Hepworth -
Head of Sales - eCommerce,
Dr. Oetker
Karan Johal -
Senior Director of UK Commercial,
Checkout.com
- How will the immediacy space play out?
- To what extent will it shift spend away from bricks and mortar grocery?
- Where do online supermarkets with longer delivery windows fit into the new landscape?
- Getting the right assortments on shelf to show consumers the most relevant categories
- How to send push notifications that prompt impulse purchases
- How brands and retailers can partner to offer appealing product bundles to consumers
12:00 pm - 12:20 pm
Keynote: How To Better Identify Micro Demand Moments And Optimise All Channels To Maximise Sales Opportunities In Real Time
Sean Douglas -
Head of Digital Commerce Europe,
Mars Wrigley
12:20 pm - 12:40 pm
Thought-leader Talk: How Manufacturers Can Overcome the New Challenges of qCommerce
Marcelina Fedczyszyn -
Customer Success Director,
Data Impact by NielsenIQ
12:40 pm - 1:50 pm
Networking Lunch
12:40 pm - 1:40 pm
Workshop: Power personalisation and maximise margin with DTC
Catherine Frame -
Customer Intelligence Lead,
PEAK
Elliot Newsham -
Enterprise Account Executive,
PEAK
· How to identify in-market and high value customers within your data
· How to intelligently price and markdown products to increase margins
· How to optimise availability across your end-to-end supply chain
Track A: Optimising Your Routes to Market
1:50 pm - 1:55 pm Chair’s Opening Address Ivo van Rijn - Head of Online Business Development & eCommerce EMEA, Jack Link’s
Track A: Optimising Your Routes to Market
1:55 pm - 2:15 pm Keynote: How To Work More Effectively With Your Retail Partners On Building Your Brand Appeal That Better Markets Your Products Chris Knowles - Head of eCommerce, Birds Eye UK & IE· Making your brands stand out and look great to drive consumer purchases
· How can brands and retailers establish strong working relationships through added value activities?
· How you can support the picking journey for in-store staff to save time and create efficiencies
Track A: Optimising Your Routes to Market
2:15 pm - 3:15 pm Panel & Interactive Polling: Benchmarking Against Leading Marketplace Strategies – How Can You Implement The Actions That Are Driving ROI For Your Peers? Ivo van Rijn - Head of Online Business Development & eCommerce EMEA, Jack Link’s David van der Lei - Head of Global eCommerce, Perfetti Van Melle Josh Clarkson - Digital Manager – Marketplace & D2C, KraftHeinz UK Simon Swan - Head of Digital & eCommerce – UK & Ireland, Perrigo Marta Dalton - Global eCommerce Director, Unilever- Which marketplace set ups work best with which categories and business?
- Monitoring and measuring the performance of your products on marketplaces vs. through retailers to optimise your strategy
- Implementing an end-to-end strategy - from shopper search to delivery
- Adapting your products, labelling and packaging to cater to online consumers
- Getting real-time visibility, working with 3rd-party sellers, price-matching strategies, negotiating agreements…
Track B: Elevating Your Omnichannel Experience
1:50 pm - 1:55 pm Chair’s Opening Address Arjan Vuik - Head of Group eCommerce Capability, Hero GroupTrack B: Elevating Your Omnichannel Experience
1:55 pm - 2:15 pm Keynote: How Can You Gain a Single View of Attribution Across Your Omnichannel Offering To Optimise Your Acquisition, Conversion & Retention Rates? Alan Fawbert - Head of Online, Britvic- Implementing a total business attribution model for your digital marketing activities and linking this with your eCommerce platform
- Identifying which acquisition strategies are contributing the most growth to your consumer base – social media vs. direct / online vs. offline
- Tracking, collating, and analysing data to better understand the relationship between your online and offline advertising
Track B: Elevating Your Omnichannel Experience
2:15 pm - 3:15 pm Interview Interactive: How Can You Best Integrate eCommerce Across Your Omnichannel Strategy To Sustainably Grow Your Online Consumer Base Nicola Harrison - Head of Digital Commerce, The Heineken Group Edo Zecha - Head of eCommerce Benelux, PepsiCo Arjan Vuik - Head of Group eCommerce Capability, Hero Group- Getting a solid view of where eCommerce sits alongside your other channels and functions (including supply chain, marketing and P&L management)
- Creating omnichannel activations in your business at the back end
- Getting the budget and resources you need and aligning your internal departments to optimally execute your omnichannel strategy
Workshop Track Advance Sign-Up - Limited to 15 attendees
1:50 pm - 2:05 pm 15 Minute Workshop ChangeoverWorkshop Track Advance Sign-Up - Limited to 15 attendees
2:05 pm - 2:50 pm How You Can Use AI-Powered Relevance Solutions to Deliver Personalised Messaging That Never Gets Too Personal Sami Helin - Global Account Director, Coveo· Providing best in class eCommerce experiences without the fear of taking it too far
· Exploring areas where applied AI fits into eCommerce operations
· Discussing how real-time modifications to the customer experience set organisations apart
Sponsored by: Coveo
Workshop Track Advance Sign-Up - Limited to 15 attendees
2:50 pm - 3:05 pm 15 Minute Workshop ChangeoverWorkshop Track Advance Sign-Up - Limited to 15 attendees
3:05 pm - 3:50 pm How To Uncover the Five Most Powerful Key Payment Trends Shaping eCommerce in 2022 Karan Johal - Senior Director of UK Commercial, Checkout.comImplementing a smart payments strategy to:
· Fully leverage the opportunities of social shopping
· Get a foothold in the marketplace hype
· Give your customers more personalisation, optionality and ease of use
· Effectively deal with online fraud
Sponsored by: Checkout.com
Workshop Track Advance Sign-Up - Limited to 15 attendees
3:50 pm - 4:05 pm 15 Minute Workshop ChangeoverWorkshop Track Advance Sign-Up - Limited to 15 attendees
4:05 pm - 4:50 pm Brand & Retailer Private Boardroom: Limited to 15 attendees – for brand and retailer companies only - How Can You Better Collaborate With Retailers On Mutually Beneficial Innovations That Drive Consumer Experience & Sales Emma Griffith - Business Unit Controller, eCommerce, Molson Coors- How retailers and brands can strategically work together to ensure a seamless and easy process on both sides, and move forward the food and beverage industry
- How brands can optimise their assortment, product visibility, search and product pages on retailers’ websites
3:15 pm - 3:50 pm
Networking Break
3:50 pm - 4:30 pm
Dragons’ Den: Examining The Latest And Greatest F&B Disruptors: Which Innovations Should You Consider To Add Value To Your Future eCommerce And Digital Transformation Plans?
Edo Zecha -
Head of eCommerce Benelux,
PepsiCo
Moritz Hoffmann -
Global Head of Marketplace & Revenue Growth,
Gorillas
Edwin Morgan -
Director of Communications,
Harvest London
Join this exciting ‘Dragons’ Den’ style session, where you will hear from four new and innovative start-up firms as they present their offerings in a bid to win first place. The ultimate decision is in your hands, as the audience get to vote for their favourite.
Companies pitching:
· How rapid delivery partners are helping brands to extract commercial value from the on demand trend and generate deep insights about consumers - Moritz Hoffmann, Global Head of Marketplace & Revenue Growth, Gorillas
· Reduce reliance on water, imports and pesticides, cut food waste, and help brands to be highly responsive to real-time consumer demand - Chris Davies, Co-Founder & CEO, Harvest London
Edwin Morgan
Director of CommunicationsHarvest London
Champagne Networking Roundtables
4:30 pm - 5:00 pm
Your chance to discuss your biggest challenges and greatest opportunities. Roundtables will be curated, so you are sharing insights with peers from other non-competitive industry categories, so you can speak openly
Josh Clarkson -
Digital Manager – Marketplace & D2C,
KraftHeinz UK
Lotte Tregear -
Head of eCommerce & Category Management,
Red Bull
Edo Zecha -
Head of eCommerce Benelux,
PepsiCo
Jason Simpson -
Head of eCommerce,
Lactalis UK & Ireland
Topics include:
- Brand Extension: the value of engaging consumers in your brand instead of your products - Josh Clarkson, Digital Manager – Marketplace & D2C, The Kraft Heinz Company
- eCommerce Account Management: choosing the best partners, making good decisions and executing plans efficiently - Jason Simpson, Head of eCommerce, Lactalis UK & Ireland
- B2B eCommerce: providing quality content and leveraging professional social platforms to optimise all routes to market - Lotte Tregear, Head of eCommerce & Category Management, Red Bull
- Reducing Waste: getting rid of obsolete products in ways that surprise and delight consumers – Edo Zecha, eCommerce & Pureplay Lead, Europe, PepsiCo
