Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Edo Zecha

Head of eCommerce Benelux PepsiCo

Edo leads eCommerce strategy and management within the Benelux. His focus in today’s fast-changing market is on eGrocery, Pure Players and Marketplaces – with rapid delivery players demanding a growing share of his attention. One of Edo’s most exciting projects is focused on leveraging the value of 1P data and activation of the shopper through performance marketing.

Check out the incredible speaker line-up to see who will be joining Edo.

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