John Hayden

John leads a team of ~75 who are responsible for Amazon UK top 1,000 advertisers. In Q4, the team launched IMDB TV and they continue to roll out advertising opportunities with Live Sports – an exciting area that enables advertisers to get a view of brand budgets performance. John’s team has been logging data on which recommendations have had a successful advertiser outcome over the past few years, and they are now using this data to proactively highlight opportunities to Account Managers who engage with advertisers.