Vince Amato

Vince is an experienced CIM Chartered Marketer specialising in helping FMCG brands execute impactful customer-facing media activations across many of the UK’s biggest and most well-known retailers. Currently as CPG Food Lead at Criteo, Vince leads on Commerce Media acceleration and integration, collaboratively working with both new and existing clients to help them navigate the rapidly growing world of retail media. Taking pride in providing an exceptional client service, Vince works with his team to ensure advertisers’ media execution experience is made as simple and effortless as possible. Prior to Criteo, Vince crafted his career in media planning, spending 8 years working at some of the UK's top ranked media agencies (PHD, Starcom and Maxus) on ATL media campaigns for a diverse range of brands including Samsung, Sainsbury’s, and SC Johnson. Following this, Vince was drawn into the world of first-party shopper data, having implemented in-store and eCommerce shopper marketing campaigns for over 4 years at Dunnhumby across numerous brands including Mars Foods, Kellogg's, AB World Foods, and General Mills.