Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Oleg Fedotkin

Head of Video, Global Brand HelloFresh

Oleg leads a team responsible for the development of video initiatives across international markets, with a focus on in-house production of marketing assets for various channels. They are leveraging AI and Machine Learning to make their marketing more efficient, engaging, and personalised. In content production, the team is making significant investments in GenAI to enhance its effectiveness. HelloFresh recently launched the biggest global integrated campaign for the back-to-school season, centered on making weeknight dinners easy and enjoyable for a wide variety of families. The campaign is on air in 13 markets, with a hero ad at its core that adopts a hyperbolic and visually striking approach. Patrick Stal, senior vice-president of international marketing at HelloFresh Group, said: "Our in-house creative team has successfully merged this bold new creative direction with innovative AI practices to fuel a truly integrated global campaign.

Check out the incredible speaker line-up to see who will be joining Oleg.

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