Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Mohsin Zaheer

Global Head of eCommerce Perfetti Van Melle

Day 1 | 4th March

2:00 PM Case Study: How to Mimic the Offline Consumer Journey to Better Manage Impulse Purchases in the Digital Shopping Environment and Drive Conversions

  • Making it easy and value-add for consumers to add products to their basket at checkout 
  • Focusing on consumer needs and placing your products close to specific other categories to drive impulse purchases 
  • Identifying consumption moments on social commerce websites 

Check out the incredible speaker line-up to see who will be joining Mohsin.

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