Digital Food & Beverage 2025
4-5 March 2025
QEII Centre, London
Mohsin Zaheer
Global Head of eCommerce Perfetti Van MelleDay 1 | 4th March
2:00 PM Case Study: How to Mimic the Offline Consumer Journey to Better Manage Impulse Purchases in the Digital Shopping Environment and Drive Conversions
- Making it easy and value-add for consumers to add products to their basket at checkout
- Focusing on consumer needs and placing your products close to specific other categories to drive impulse purchases
- Identifying consumption moments on social commerce websites
Check out the incredible speaker line-up to see who will be joining Mohsin.
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