Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Erik Liebe

Head of Global Digital Commerce – Beauty & Wellbeing Unilever

Day 1 | 4th March

4:00 PM Interview: How Can You Leverage Social Platforms Like TikTok Shop and Collaborate with Influencers to Create Trusted Connections with all Audiences and Drive Sales?

  • How to onboard TikTok Shop and set yourself up to sell on social sites 
  • Finding the best influencers, and optimising on-brand influencer content 
  • Tracking and tweaking your campaigns and stores to ensure they deliver ROI 


Check out the incredible speaker line-up to see who will be joining Erik.

Download The Latest Agenda