Elisa Rabate

With more than 17 years of experience in digital marketing, both B2C and B2B, eCommerce (mainly in food and beverage) and SaaS, Elisa has been involved in several international start-ups and the growth of online stores with the highest traffic in Spain. Passionate about new technologies applied to marketing, she has led Ametller Origen digital strategy for more than six years, participating in its digital transformation process. She is currently the eCommerce and digital director at Ametller Origen, one of the trendiest Spanish grocery retailer with more than 140 stores and more than €500.000.000 revenue in 2023.