Efrain Rosario

Day 1 | 4th March

Identifying the touchpoints that are most effective in driving purchases and/or brand awareness to build targeted consumer journeys that achieve your desired outcome
Knowing what missions and occasions drive consumers to your categories so you can make your marketing- and media plans more relevant
Understanding the macro- and micro drivers of consumer behaviour, and making an emotional connection with consumers at the point of purchase to drive sales

Check out the incredible speaker line-up to see who will be joining Efrain.