Christoph Sterkel

Head of B2B, D2C, Marketplace eCommerce Europe Kellanova

Christoph oversees the B2B, D2C, and Marketplace strategy for Kellanova Europe. He is responsible for evaluating new channel opportunities and conducting initial tests to validate assumptions. Christoph launched the company’s first D2C and B2B shop as a proof of concept in Germany: https://kelloggs-shop.de/. The insights and capabilities Kellanova gained from this pilot are currently being leveraged to explore new channels, such as social commerce.

Day 1 | 4th March

4:50 PM Table 4 - Spontaneous Consumption: How to drive impulse purchases on your website and mobile app to increase cart values

Check out the incredible speaker line-up to see who will be joining Christoph.

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