Blanca Robledo Cabrera

Global Head CRM & Websites, Consumer Brands Henkel

Day 1 | 4th March

Leveraging first party data to get a deep understanding of your consumers and make your touchpoints more targeted and engaging
Driving end-to-end audience activation to build long-term relationships with consumers and drive brand loyalty
Building a well-crafted MarTech stack to enhance the effectiveness of your marketing campaigns

Check out the incredible speaker line-up to see who will be joining Blanca.