Audrey Daffy

Global Digital eCommerce Capability & Execution Director Mars

Day 1 | 4th March

Designing and executing shelf standards that turn shopper insights into scalable and repeatable in-store guidelines
Linking consumer journeys with your perfect store programme to maximise brand experience and boost sales
What you should be tracking to advance your perfect digital store programme
Gradually improving execution over time to move closer to your perfect digital store

Check out the incredible speaker line-up to see who will be joining Audrey.