Digital Food & Beverage 2025

4-5 March 2025

QEII Centre, London

Audrey Daffy

Global Digital eCommerce Capability & Execution Director Mars

Day 1 | 4th March

10:20 AM Case Study: How to Use Consumer Data to Build an Effective Digital Store Strategy That Guides Shoppers to the Products They Need

  • Designing and executing shelf standards that turn shopper insights into scalable and repeatable in-store guidelines  
  • Linking consumer journeys with your perfect store programme to maximise brand experience and boost sales 
  • What you should be tracking to advance your perfect digital store programme 
  • Gradually improving execution over time to move closer to your perfect digital store 


Check out the incredible speaker line-up to see who will be joining Audrey.

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