Scott Clarke

Dr. Scott Clarke, Vice President, Consumer Product Industry Lead at Publicis Sapient, works with Fortune 500 companies across the retail and consumer products industries to help them understand and respond to the opportunities and threats posed by digital disruption, helping transform companies into digital businesses.

Scott is a leading consultant, speaker, and author in the areas of customer experience management, business analytics, digital transformation, and marketing, sales and service effectiveness. He brings over 25 years of international, cross-industry consulting experience, helping organizations grow and innovate by understanding the ramifications of sociological and technological change and how this affects relationships with their customers and creates opportunity for competitive advantage. He has worked extensively on issues of customer experience strategy and design, competitive positioning, new business models, product and service innovation, operational and cost improvement, and enterprise transformation.

Before joining Publicis Sapient, Scott led global consulting practices for a number of leading professional service organizations including PwC, IBM, Capgemini, Gartner, and most recently Cognizant Technology Solutions, where he served as Chief Digital Officer and Global Consulting Leader for their Retail, Consumer Goods, Travel and Hospitality Industries. He prides himself on being able to work with clients across many environments to optimize business value from emerging technologies. In his own words…

“In this fast-approaching post-digital era, becoming digital is no longer a source of competitive advantage but rather the table stakes for doing business. The most successful companies are embracing new human-centric business strategies rather than traditional transformation. Moreover, they are beginning to understand what happens when mind meets machine and the changing psychological dynamics between people and technology in an age when technology is increasingly defining what it means to be human. For, if nothing else, the value of the digital era is the scalable ability to take a human desire, preferably one that has been around for a long time, and use digital technology to fulfill this desire with greater ease, greater speed and greater reach.”

Scott holds a D. Phil in Behavioral Economics from the University of Strathclyde, a M.Phil in Economics from the University of Oxford and a B.A. (Honors) in Economics and Political Studies from Queen’s University at Kingston. He was formerly Senior Lecturer in Behavioral Economics at London Metropolitan University where his research focused on the interface between cognitive psychology and economics to better understand the complex decision-making processes of individuals and organizations.

Career Highlights:

VP, Consumer Products Industry Lead | Publicis Sapient - 2019

CDO and Head of Global Consulting | Retail, Consumer Goods, Travel & Hospitality - Cognizant- 2016

Senior Managing Partner, Digital Solutions – Gartner Consulting - 2014

VP, Digital Transformation and Customer Experience Practice Leader – Capgemini - 2010

Partner, Marketing, Sales and Service Transformation Global Practice Leader – IBM - 2002

Principal, Marketing and Customer Intelligence Practice Leader – PwC Consulting - 1998

Senior Lecturer, Behavioral Economics – London Metropolitan University - 1993