3 Reasons Food & Bev Companies Must Directly Engage Their Consumers or Risk Extinction

Disruptors in the food and beverage industry are innovating at pace, challenging traditional business models and using digital tech to transform the industry. Established food and beverage brands and retailers are well aware that their online presence is less mature than other industries but this is beginning to change; and quickly.

These companies know that to continue to thrive they must embrace digital tech to improve their product offerings, create a better buying experience for consumers, and maximise the lifetime value of each consumer.

What’s driving this change? And why is direct and digital engagement with consumers now key to survival?

1) Online grocery sales are rocketing and everyone wants a piece of the pie…